About the position
As a member of our growing Digital Marketing team, the Digital Marketing Manager will play a key role in managing our paid media and cash back programs. The right candidate is naturally curious, thrives in a test & learn environment, and will have a proven background in driving efficient traffic and revenue to digital channels and store locations. In this role, you are excited to roll up your sleeves and bring your experience of managing an AOR and multiple media partners to evolve and execute our digital marketing strategy. You balance creativity with analysis and will develop key insights leveraging internal and external measurement and reporting tools. You will continually experiment to hit annual targets and drive incrementality across Paid Social, Display, CTV, Audio and Pay-to-Play platforms utilizing an acquisition and retention lifecycle model. You live and breathe metrics such as CAC:LTV, iROAS, mROAS, CPO, CPV, and more! This is a highly collaborative and cross-functional role within our marketing organization and plays a pivotal part in our overall digital marketing growth strategy.
Responsibilities
- Collaborate and build full-funnel media plans with our media partners
- Oversee end-to-end execution including briefs, assets, tagging, and any other requirements
- Manage daily performance optimization to hit annual targets
- Lead weekly vendor calls to discuss performance and develop action plans based on learnings
- Hold partners accountable for performance and deliverables while managing needs and requirements
- Work with finance partners for budgeting, forecasting, and in-campaign spend tracking
- Responsible for accruals and invoicing process
- Act as the primary POC with our vendors and Martech team to advance solutions and capabilities
- Manage ad hoc technical resolutions
- Work with internal/external partners to build and maintain reporting
- Regularly monitor and analyze performance to make recommendations that meet goals and KPIs
- Deliver weekly/monthly/quarterly performance reports to key stakeholders
- Build annual roadmaps, including a testing calendar, to support marketing priorities and drive innovation
- Stay up to date on digital marketing trends, best practices, and technologies
- Build strong relationships with internal teams including Lifecycle, Brand, Organic Social, Martech, Design/Creative, Insights, and Finance
Requirements
- 3+ years of hands-on performance media experience
- 3+ years of relevant analytical experience
- 3+ years of managing an agency or team
- Solid understanding of social and programmatic ad platforms including back-end tracking
- Experience budget, accruing, and reconciling invoices
Nice-to-haves
- Experience conducting tests including incrementality, A/B, multi-variant, etc.
- Experience with an MMM, lift studies, foot traffic measurement solutions
- High-proficiency with Microsoft Excel specifically for building reports and some data trend analysis views
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills for all levels of an organization
- Ability to work independently and as part of a team
- Detail-oriented and highly organized
- Effectively manage time across competing priorities to meet deadlines and deliver high-quality results
- Experience with an MMP, GA4, Tableau, Cardlytics, Epsilon a plus
- Experience at a digital media agency or QSR or retail brand, a plus
- Hands-on experience or knowledge of card-linked programs, a plus
Benefits
- Weekly Pay and Performance bonuses
- Shake Shack Meal Discounts
- Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
- Medical, Dental, and Vision Insurance
- Employer Paid Life and Disability Insurance
- 401k Plan with Company Match
- Paid Time Off
- Paid Parental Leave
- Access to Employee Assistance Program on Day 1
- Pre-Tax Commuter and Parking Benefits
- Flexible Spending and Dependent Care Accounts
- Development and Growth Opportunities
