Digital Marketing Manager

About the position

The Digital Marketing Manager (DMM) will be responsible for the effectiveness of Logiwa's complete digital footprint in the market, including Logiwa's website, search engine optimization (SEO), generative engine optimization (GEO), paid search and other digital advertising. Working in collaboration with marketing peers, you will devise and execute a digital strategy that both optimizes our inbound demand generation and increases our brand awareness in our target markets. In your role as DMM you'll grow our inbound engagement volume, drive incremental inbound lead generation, manage our SEO strategy, optimize Logiwa's organic and paid search campaigns, and increase market awareness through digital advertising campaigns.

Responsibilities

• Manage all aspects of Logiwa's paid and organic search engine campaigns.
• Manage daily operations and ongoing maintenance of Logiwa's website.
• Update website content, landing pages, and navigation as needed.
• Analyze website traffic and user behavior using tools like Search Console and GA4.
• Identify and optimize SEO/GEO opportunities to support overall business growth.
• Ensure proper tracking and attribution for all campaigns in our CRM (HubSpot) and provide regular reports on all inbound activity.
• Manage our pay-per-lead and pay per click campaigns with 3rd party lead source partners.
• Manage our digital advertising campaigns with 3rd party media companies.

Requirements

• At least 4-5 years of experience in B2B SaaS marketing, preferably in the warehouse management or supply chain industry.
• Knowledge of HTML/CSS.
• Experience with website performance and optimization tools.
• Strong troubleshooting skills and attention to detail.
• Ability to develop and present quarter-long strategic plans matching web/paid tactics to business goals.
• Proven experience developing and executing successful SEO/PPC campaigns to drive qualified leads in the B2B space.
• Familiarity with CRM/marketing automation software, specifically with Hubspot.
• Familiarity with SEO and analytics tools, including SEMrush and Google Analytics.
• Experience with website management in Wordpress.
• Open-minded attitude and the ability to synthesize multiple inputs; demonstrated analytical and value synthesis skills.
• Strong communication and writing skills.
• BA/BS in Marketing, Business, Communications, or experience equivalent to a 4-year degree.

Benefits

• Flexibility to work fully remote, or hybrid if you desire.
• 15 days of paid time off + 5 personal days annually, 12 paid company holidays, and your birthday as a paid holiday.
• 100% employer-paid health and dental insurance.
• Other insurance offerings including: vision, life, legal, and pet insurance.
• 401(K) and free access to a confidential certified financial advisor.
• Employee Assistance Program - confidential counseling and advice available by phone, web, or text.
• Community engagement opportunities like quarterly volunteer days.