About the position
We are on the lookout for a Digital Marketing Manager to join our growing team! Lofty is a high-growth, global SaaS company serving the residential real estate market. Our suite of tools addresses the daily pain points faced by agents, empowering them to launch effective marketing campaigns, track leads' activities, build lasting customer relationships, and efficiently manage teams. We’re on the hunt for a rising star in digital marketing—someone with a sharp performance mindset, high business acumen, and boundless curiosity. As our Digital Marketing Manager, you'll be a key driver of demand generation, full-funnel marketing performance, and cross-channel strategy execution across multiple B2B SaaS products. This isn’t just another marketing role. We're looking for someone who brings energy, precision, and a love for experimentation—with deep expertise in ad platforms, AI-driven tools, and web strategy. If you’re an ambitious digital marketer on the rise, this is the perfect place for you to accelerate your growth!
Responsibilities
- Own and optimize organic and paid media strategy across Google Ads, Microsoft Ads, Meta, LinkedIn, and emerging channels.
- Manage and scale multi-million dollar annual budgets to drive qualified leads, pipeline, and ROI.
- Create holistic digital strategies that span paid, organic, and social to drive acquisition and retention.
- Execute high-performance campaigns, including creation, A/B testing, audience segmentation, and conversion tracking.
- Build high-converting landing pages and nurture flows using Hubspot and other marketing automation tools.
- Utilize AI tools and data platforms to streamline operations, improve targeting, and enhance creative performance.
- Drive insights through analytics, ensuring every dollar spent is measured, evaluated, and iterated.
- Collaborate with marketing and sales teams to align messaging, ICP targeting, and campaign goals for multiple SaaS products.
- Lead social media marketing strategies, particularly for LinkedIn and other B2B platforms.
- Champion ongoing content and functionality upgrades and lead improvements in SEO optimization for Lofty websites.
- Stay ahead of trends in performance marketing, B2B growth tactics, and real estate tech.
Requirements
- 4 - 6+ years of hands-on digital marketing experience with proven progression and increasing responsibility.
- Strong expertise in Google, Microsoft, Meta, and LinkedIn Ads, including platform-specific best practices.
- Demonstrated ability to manage and optimize $1M+ in annual ad budgets, rapidly scaling lead generation while maintaining cost efficiency and ROAS/ROI goals.
- Passion for data, performance marketing, and continuous experimentation.
- Proven ability to run campaigns for multiple products simultaneously, especially in a B2B SaaS environment.
- Proficiency with Hubspot, Google Analytics, tag management, and pixel tracking.
- Experience creating or managing conversion-optimized landing pages.
- Familiarity with AI tools (e.g., ChatGPT, Clay, predictive analytics platforms) and SaaS marketing toolkits.
- Experience with multi-touch attribution and media mix models.
- Prior experience marketing to real estate professionals or proptech audiences is a big bonus!
- Highly adaptable, with a self-starter attitude and the ability to thrive in a very dynamic, fast-paced, startup style environment.
Benefits
- FREE medical coverage for employees for one of our plan options.
- Three weeks of paid time off plus 10 holidays.
- Up to 6 weeks of paid paternity leave.
- Free access to SupportLinc, a global platform for personal or professional challenges.
- Monthly team activities, quarterly town halls, and open Q&A sessions.
- Leadership training, development journeys, and coaching/mentoring opportunities.
- 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability.
