About the position
The graduate marketing team at Yeshiva University is charged with attracting and delivering quality prospective students to inquire and apply to YU graduate programs. Reporting to the Director of Marketing, we seek an experienced Digital Marketing Manager (DMM) to play a critical role in enrollment marketing for YU graduate programs. The DMM will execute a digital marketing strategy across all the platforms, analyze and improve results over time, and keep up with the relevant trends in the regional, national or international markets. The Digital Marketing Manager will be responsible for assisting, maintaining, and executing data-driven marketing campaigns. The DMM will need to have expert knowledge of ad platform advertising, data management and reporting. This position is hybrid.
Responsibilities
- Create new marketing content for campaigns including writing and designing
- Monitor campaign performance and optimize for better conversion results
- Execute paid media (search and social) campaigns
- Support the management, optimization and testing of Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, etc.
- A/B test new opportunities for audiences, ads, landing pages, and other assets
- Develop website content including text and graphics. Update and maintain web pages with SEO in mind
- Use digital analytics tools (quantitative and qualitative) to generate actionable insights
- Ensure audience alignment across ads, landing pages, organic pages, and other marketing assets
- Report on campaign performance
- Collaborate with marketing, recruitment, and other teams to align on program goals and objectives
- Support new program launches, manage creative development and ensure alignment with enrollment goals and budget
Requirements
- Bachelor's degree or higher
- A minimum of five years of professional experience
- Creative skills including graphic design, web design, writing for web and advertising
- Experience with data analytics, visualization and reporting tools including CRMs, Google Analytics, Adobe Analytics, MS Excel, PowerPoint
- Hands-on experience managing and optimizing digital ad platforms including Meta, Google, and LinkedIn
- Strong analytical and critical thinking skill-set - digging into data to find solutions to complex problems
- Exceptional oral and written communication skills
- Demonstrated track record of taking initiative, being proactive, and remaining flexible
- Evidence of strong interpersonal skills
- Demonstrated ability to perform exceptionally in a fast-paced environment and consistently meet deadlines
- Attention to details and ability to conduct thorough research
Nice-to-haves
- Adobe Creative Suite
- Graphic design and typography
- Web design and UX, HTML, CSS
- Hubspot, Salesforce, Domo, Tablou
- Google Ads, Google Analytics, Looker Studio
- Meta, Linkedin, X, TikTok ad platforms
- Video editing
- Microsoft office
Benefits
- Supportive and stimulating workplace
- Opportunities for advancement
- Strong sense of purpose
- High quality of life for employees
- Work environment that prioritizes well-being
- Work-life balance
- Culture of mutual respect
