Informa Group Plc.posted 4 days ago
$80,500 - $100,000/Yr
Full-time • Mid Level
Boca Raton, FL

About the position

The Longevity Medical Division is at the forefront of cutting-edge health and longevity education, producing world-class events, research, and content. As the Digital Marketing Manager, you will report directly to the VP, Marketing and Operations and work as an essential member of our marketing team. You’ll collaborate with brand marketing leads to support all digital marketing functions across all medical brands. From optimizing SEO to managing Salesforce Marketing Cloud automations, you’ll be instrumental in ensuring our marketing efforts are data-driven, effective, and scalable. This role is based in our Boca Raton, FL Office.

Responsibilities

  • Oversee and implement an SEO strategy that drives organic traffic and audience growth.
  • Manage Salesforce and Salesforce Marketing Cloud automations to optimize email performance and audience engagement.
  • Work closely with brand teams to grow and nurture our audience database.
  • Track and analyze key performance metrics using Google Analytics and other Martech tools to provide data-backed insights and recommendations.
  • Ensure our marketing technology ecosystem is running efficiently and supporting our lead generation and audience development goals.
  • Partner with brand marketing leads to enhance digital marketing efforts, provide strategic insights, and optimize campaigns.

Requirements

  • Mid-level experience in digital marketing, with a strong focus on SEO, email automation, and analytics.
  • Expertise in SEO, Google Analytics, and Salesforce Marketing Cloud (or equivalent automation tools).
  • Ability to analyze marketing data and translate insights into actionable strategies.
  • A knack for problem-solving, optimizing digital strategies, and driving engagement.
  • Able to collaborate with multiple stakeholders and align efforts across brands.
  • Open to evolving marketing trends and emerging technologies.

Benefits

  • Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too.
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount.
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
  • Recognition for great work, with global awards and kudos programs.
  • As an international company, the chance to collaborate with teams around the world.
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