Responsible for strategic leadership, product/technology development and core leadership of all products developed in support of the company's product and service portfolio. Essential Functions Develops strategic planning for market analysis, product analysis, product trends, revenue performance and customer experience management. Works in a leadership capacity with technology experts on digital product/technology development. Leads and contributes to development of product specifications, requirements and implementation. May participate in test planning measurement and other analytical functions. Provides support through demo instruction, tool development and functional demonstrations. Maintains expertise on products and technologies through training and research and uses that training to drive and/or implement best practices and foster continuous improvement. Perform other duties as assigned.