Digital Marketing Specialist

About the position

Responsible for managing and executing the digital marketing initiatives primarily through email campaigns and digital ad campaigns. The ideal candidate will have extensive experience working with HubSpot and Google Ads as part of their daily job responsibilities. They will leverage these marketing technologies to design, implement, and refine strategies to engage AASM audiences, boost brand visibility, and deliver measurable results. The role will support the digital marketing needs of the specialty associations managed by the AASM. Collaboration with the full marketing team and cross-functional teams is essential to achieve campaign objectives, improve efficiency, and maximize performance across marketing channels.

Responsibilities

• Execute and manage email marketing campaigns to nurture leads, drive conversions, and enhance customer retention. The primary CRM is HubSpot.
• Create, monitor, and optimize digital ad campaigns using Google Ads and display ad opportunities to achieve campaign goals such as increased traffic, lead generation, and ROI.
• Identify critical conversion points, drop-off points, and implement strategies to optimize user funnels. Identify trends and insights to optimize spend and performance. Plan, execute, and measure experiments and conversion tests.
• Manage reporting and visualization for campaigns, allowing for analysis of activity and, where possible, automating delivery of reports.

Requirements

• B.A. in marketing or related field
• 3+ years in marketing or related role
• 3+ years HubSpot experience
• 3+ years Google Analytics & Ads experience
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong project management skills
• Excellent written and verbal communication skills

Nice-to-haves

• WordPress experience
• Association experience
• Experience on data visualization platforms such as Google Data Studio, PowerBI, or Tableau

Benefits

• Affordable medical & dental coverage for you and your family
• Free life & disability insurance
• 3 weeks of PTO (personal/vacation/sick time) plus paid company holidays
• 8 weeks PAID parental leave
• Flex-time hours
• Business casual environment
• Generous 401(k) plan
• Flexible spending & dependent care accounts
• Health savings account with generous employer contributions
• Professional development assistance
• Pet insurance
• Theft ID coverage
• Discounted fitness membership
• Door Dash meal perks
• Service recognition and peer-to-peer platform with reward points redeemable for gift cards or charitable donations
• Weekly “Wellness Wednesdays” with walk, stretch, and healthy snack breaks
• Twice daily “plank breaks”
• Seasonal staff events