About the position
This position reports to the Senior Digital Marketing Specialist - Northeast within the Digital Marketing team, part of the Trulieve Marketing department. The role is responsible for executing omni-channel marketing initiatives, including email and SMS campaigns, Rewards program messaging, and in-store digital touchpoints. It also involves managing performance-driven campaigns through CDP/CRM platforms and delivering actionable reporting.
Responsibilities
- Deploy promotional messaging across email and SMS channels in alignment with marketing calendars.
- Coordinate Rewards program communications and in-store digital touchpoints.
- Manage performance-based campaigns using CDP/CRM platforms.
- Monitor and report on campaign effectiveness, engagement metrics, and conversion outcomes.
- Develop and execute geo-targeted messaging strategies for store-specific promotions.
- Create product-focused campaigns based on inventory, launches, and customer preferences.
- Ensure all marketing communications adhere to brand guidelines, market specific compliance and tone of voice.
- Collaborate with cross-functional teams to maintain consistency across channels.
- Build relationships with in-market marketing vendors that coordinate deliverables.
- Work closely with the Senior Digital Marketing Specialist - Northeast to align on regional strategies.
- Provide regular updates and insights to internal stakeholders.
Requirements
- Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field.
- 2-3 years of hands-on experience in digital marketing, with exposure to CRM and omni-channel campaign execution.
- Flexibility to work evenings and weekends as needed.
- Familiarity with CDP and/or CRM systems, Reporting dashboards, and Microsoft Office Suite.
- Strong belief in relationship building and collaborative work to achieve shared goals.
- Highly organized, accountable, and adaptable in a fast-paced, growth-oriented environment.
Benefits
- Comprehensive benefits package including paid time off.
