Digital Marketing Specialist

About the position

The Digital Marketing Specialist at Thrive Venture Group will develop and execute marketing campaigns across various online channels like social media, email, search engines, and websites to promote our company's products and services, aiming to increase brand awareness, generate quality leads, and drive website & social media traffic to build recurring membership base through strategies like content creation, SEO optimization, PPC advertising, and data analysis.

Responsibilities

• Creating comprehensive digital marketing plans aligned with business goals, including target audience identification and channel selection.
• Producing engaging content for various platforms like blog posts, social media updates, videos, and email newsletters to attract and retain customers.
• Implementing strategies to improve website ranking on search engines through keyword research, on-page optimization, and link building.
• Managing paid search campaigns on platforms like META and Google Ads to generate targeted traffic.
• Developing and managing social media presence across different platforms to engage with audiences and build brand loyalty across all Thrive studios.
• Creating and sending monthly targeted email campaigns to nurture leads and drive conversions across all Thrive Markets.
• Tracking and analyzing campaign performance metrics to identify trends, measure ROI, and optimize strategies.
• Staying updated on digital marketing trends and competitor analysis to inform campaign development.

Requirements

• Ability to interpret data and make data-driven decisions.
• Generating engaging content and innovative marketing ideas.
• Crafting compelling marketing copy for various platforms.
• Proficiency in digital marketing tools like Conversion Analytics, Google Analytics, social media dashboards, and email marketing platforms.
• Effectively communicating marketing strategies and results to stakeholders.

Benefits

• Free Membership
• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance
• Flexible schedule