About the position
We are searching for a creative and data-driven Digital Marketing Specialist to help bring the Franklin Electric brand to life across the U.S. and Canada. In this role, you'll take the lead on planning, executing, and optimizing digital campaigns that drive engagement, generate leads, and build brand awareness. From SEO and social media to email marketing and web content, you'll own key channels and collaborate with paid media partners to amplify results. If you're a strategic thinker with a passion for content, a knack for campaign management, and the ability to turn analytics into action—we want to hear from you! Embark on a career journey with Franklin Electric, where your passion meets purpose, and every day is an opportunity to make a difference in our global communities in providing access to water, fuel and electricity. Franklin Electric is a diverse team of innovators making a positive global impact since 1944. We offer innovative water solutions, ensuring access, treatment, and efficient management of this vital resource. Our commitment to excellence is reflected in our innovative products, industry leading quality products, exceptional customer service, employee development, and passion for social responsibility. Join us to create a better future while growing professionally in a supportive environment!
Responsibilities
- Develop, execute, and optimize digital campaigns and nurture sequences through Creatio and other platforms.
- Create, manage, and schedule content for social media with a confident and engaging brand voice across platforms including Facebook, Instagram, and LinkedIn.
- Monitor and analyze campaign performance across all digital tactics, delivering weekly and monthly performance reports, and provide actionable recommendations for continuous optimization.
- Coordinate the development and optimization of landing pages in collaboration with internal teams, ensuring a user-centric design and smooth conversion pathways.
- Apply data-driven insights to evaluate the end-to-end customer journey across all digital touchpoints, identifying opportunities to improve experience, engagement, and conversion.
- Support the strategy, planning, and coordination of SEO, pay-per-click (PPC), and display advertising campaigns in alignment with the contractor or external partners managing paid media.
- Research current digital marketing trends and tools and propose fresh ideas and innovations to improve channel performance and campaign impact.
Requirements
- Bachelor's degree in marketing, communications, or a related field (required).
- One to three years of relevant experience in marketing, business communications, public relations, or a related field (preferred).
- Proficiency in Microsoft Word, Excel, Adobe Suite products and computer-based productivity tools required.
- Proficiency with Google Analytics 4 (GA4), Looker Studio, and CRM systems is preferred.
- Content Management System: Ability to learn and navigate for website management.
- Experience with content scheduling tools (e.g., Hootsuite, Sprout Social) is a plus.
- Experience with digital research tools is preferred.
- Marketing automation platform experience is preferred.
- Microsoft SharePoint experience is highly desirable.
Benefits
- Hybrid remote work arrangements
- Generous paid time off & holidays
- Paid parental leave & on-site motherhood rooms
- On site café & complimentary beverage stations
- Indoor fitness facility & outdoor walking paths
- 401(k) with matching & service contributions
- Health, dental, vision, life insurance
- Short & long-term disability
- Fertility & adoption support
- Undergraduate & graduate tuition reimbursement
- Professional development assistance
- Health & wellness programs
