Digital Marketing Specialist

About the position

The Digital Marketing Specialist collaborates on and implements Mercury Marine’s digital marketing strategies and programs across the company’s expansive brand portfolio. While working in lockstep with the Brand and Creative Teams, this role is responsible for the day-to-day operation of various digital platforms and tools. This role also routinely interfaces with corporate partners, category and IT teams globally. Success in this role requires cross-functional collaboration, a strong ability to prioritize, a relentless desire for continual improvement, and a passion for mastering innovative marketing technologies. The role requires a balance of understanding strategic vision with tactical execution.

Responsibilities

• Responsible for day-to-day digital content for campaigns
• Serve as subject matter expert and digital marketing consultant for digital content within the marketing roadmap; maintaining brand standards; and coaching and training global team members.
• Represent the digital marketing team by supporting and implementing product launches, promotional activations, strategic campaigns, and marketing calendars
• Use analytics, A/B testing, and other measurement tools to make insights and recommendations for digital and brand partners for continual multi-channel optimization.
• Assist in requirements gathering for marketing projects.
• Communicate project implementation progress and recommend actions to increase the probability of successful delivery.
• Research, recommend, and implement website optimization tactics.
• Ideate and collaborate with creative teams, UI/UX, and performance teams to deliver best-in-class digital experiences, including creation of wireframes or mockups.
• Assist with website maintenance including IT & MarTech requirement gathering and ticket creation, digital marketing backlog fulfillment, quality assurance testing on digital channels, post-production validation, and ongoing monitoring of critical functionalities.
• Contribute to the evolution of capabilities through best practices, industry trends, research, continuous learning, and competitive analysis.

Requirements

• Bachelor’s degree in digital marketing, marketing, communications, IT, or related field.
• 1-3 years of professional experience.
• Creative, decisive, responsive, collaborative, and able to work independently with strong project management skills.
• Ability to meet deadlines and manage multiple priorities.
• Experience with content management systems and digital analytics.
• Understanding of integrated marketing strategies and campaigns across digital channels.

Nice-to-haves

• 3-5 years of professional experience.
• Experience with digital commerce, HTML/CSS, and website optimization tools and methods.
• Previous experience within the Adobe stack (AEM, Adobe Commerce, Marketo, CDP)

Benefits

• Medical, dental, vision insurance
• Paid vacation
• 401k (up to 4% match)
• Health Savings Account (with company contribution)
• Well-being program
• Product purchase discounts
• Annual discretionary bonus