About the position
At Spindrift, we're making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That's why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way - because, in the end, it's worth it. Spindrift sparkling water is available nationwide, and Spindrift Spiked hard seltzer and Spindrift Soda are available in select markets. We are also a proud member of 1% for the Planet, donating to environmental causes. Spindrift is headquartered in Newton, MA. Spindrift seeks a Digital Marketing Specialist to join our passionate marketing team at our Boston-area headquarters. This role is critical to building and nurturing our growing community of "Drifters" and fostering meaningful engagement across social media and digital platforms. The goal is to increase brand awareness and inspire trial by creating vocal brand advocates via an insight-driven community strategy and day-to-day social media operations. The Digital Marketing Specialist will provide insights and ideas from social listening and influencer campaigns to drive optimizations and inspiration for the broader marketing team. You'll help execute our brand strategy by connecting directly with our customers, answering their questions on social media and email, posting to our social media channels from our Editorial Calendar, and using social media tools to monitor and listen to what our community of Drifters is telling us. In this role, you will work closely with our Content team. While some consumer-facing copywriting and editing may be needed occasionally, this is not a content-creation role.
Responsibilities
- Implement a dynamic social media strategy to enhance brand visibility, engagement, and community advocacy.
- Identify emerging trends and opportunities in social media to keep Spindrift relevant and innovative.
- Assist with creating and delivering monthly reports that include community insights, social listening, and influencer engagement efforts.
- Activate Spindrift's editorial calendar, ensuring timely publication of owned content through Sprout Social, leveraging data to optimize post timing.
- Collaborate with our internal content team to generate compelling creative executions through social listening.
- Execute community programming that strengthens Spindrift's social media presence and fosters deeper connections with our audience.
- Lead real-time social media interactions, including engagement and moderation on Instagram Stories, X (formerly Twitter), Threads, and our Drifter VIP Facebook group.
- Infuse the Spindrift ethos into all communications with the community, ensuring consistency across responses, captions, CTAs, and programming.
- Collaborate with the creative team to identify cultural and channel trends that inform content opportunities and community programming.
- Execute social media contests, giveaways, and merchandise campaigns to drive engagement and brand loyalty.
- Maintain relationships with influencers and brand advocates to amplify Spindrift's reach.
- Coordinate influencer and affiliate campaigns that align with Spindrift's values and community goals.
- Oversee the management of user-generated content (UGC) campaigns, ensuring consistent brand alignment and tracking impact.
- Support earned influencer efforts by developing lists, pitching, and monitoring campaign performance.
- Foster relationships with like-minded brands for cross-promotions and product exchanges as needed.
- Coordinate monthly fridge stocks for brand partners.
