About the position
You'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.
Responsibilities
- Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our team
- Defining, measuring, evaluating, and reporting relevant KPIs
- Working cross-departmentally to align campaign strategies and goals across the organization
- Providing ongoing actionable insights into campaign performance to relevant stakeholders
- Conducting keyword and website research, ad grouping, and audience targeting
- Maintaining knowledge of industry best practices and new technologies
Requirements
- 2-5 years of search engine marketing (SEM) experience
- 2-5 years of experience with HubSpot and inbound marketing methodology
- Certifications in Google Ads, Google Analytics
- Strong knowledge of reporting tools and dashboards such as Databox or MS Power BI
- Effective writing, verbal communication and presentation skills
- Strong analytic skills and ability to relate results to client business objectives
- Proficient project management skills
- Able to multitask, organize, prioritize and structure workload
