Digital Marketing Specialist

About the position

Be a part of our Martin Equipment work family! Martin Equipment is a John Deere Construction Dealership, 4th generation family-owned for almost 100-years. We have an immediate need for a part-time Digital Marketing Specialist who will help to support our 9-locations in Illinois, Iowa, and Missouri. We're seeking an enthusiastic Student Marketing Intern to join our dynamic team at Martin Equipment. This role is perfect for someone passionate about connecting with audiences online, crafting compelling content, and learning the ins and outs of organic social media and email marketing strategies. You'll play a key role in expanding our brand's reach and engaging our community.

Responsibilities

• Assist in developing and scheduling engaging content for various social media platforms (e.g., Meta and LinkedIn) to increase brand awareness and audience engagement.
• Track and report on organic social media performance metrics (e.g., reach, engagement, follower growth).
• Brainstorm and contribute to new social media campaign ideas and initiatives.
• Support the creation, scheduling, and deployment of email marketing campaigns (e.g. promotional emails and announcements).
• Monitor email campaign performance (e.g., open rates, click-through rates) and contribute to reporting.
• Collaborate with the marketing team to brainstorm content ideas for both social media, email, and other tasks that may arise.

Requirements

• Currently enrolled in a Bachelor's degree program in Marketing/Advertising, Journalism, Business, or a related field.
• Rising Junior or Senior
• Strong interest in digital marketing, particularly social media and email.
• Excellent written and verbal communication skills with a keen eye for detail.
• Creative mindset with the ability to generate fresh ideas.
• Familiarity with major social media platforms (Instagram, TikTok, LinkedIn, Facebook, X/Twitter, etc.) and their best practices.
• Basic understanding of email marketing concepts is a plus.