About the position
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in. The Digital Marketing Specialist (DMS) is a project management role that is key in consistently fulfilling the marketing partner and university client web projects. The DMS will assist with various website production responsibilities with an emphasis on organizing and formatting content, images, and other web assets. These projects are designed to engage various audiences to promote the university's educational services. The DMS will effectively communicate with the surrounding teams and clients to ensure the project scope is thorough and complete. This helps ensure a quick turnaround time to update the website pages and obtain assets as required to meet deadlines. Specializing in strategy and execution of various, sometimes complex, digital marketing initiatives, the DMS will use their communications, marketing, SEO, and digital marketing skills to further the university, its enterprises and other higher education partners in search. Although the day-to-day job involves working closely with a small team, the DMS must be able to work from home and manage their working hours productively.
Responsibilities
- Own website production tasks within WordPress or Drupal, including creating and editing website pages, menus, breadcrumbs, and redirects.
- Work with widgets and pre-determined elements to build pages.
- Import and clean up events, blog posts, and diverse content types.
- Assist with content design on web pages using established style guides and pre-designed asset libraries.
- Collaborate with web design and development teams to ensure brand strategy is consistently applied.
- Run quality assurance (QA) reviews of updated website pages and deliverables before client review or launch.
- Communicate and collaborate with team members throughout projects to ensure accuracy and timeliness.
- Gain clarity on client needs and interpret requests through various communication methods.
- Manage multiple projects and deadlines while following defined processes.
- Connect with team members on a personal yet professional level to complete work.
- Maintain knowledge of current website trends and best practices to propose innovative ideas.
- Implement website strategies and track effectiveness.
- Adhere to follow-up processes to meet project deadlines.
- Keep the client management team updated on changes affecting final products or delivery timing.
- Assist related teams with their responsibilities and self-initiated projects.
Requirements
- Experience with project management tools and other software.
- Proficient in Microsoft Office Suite including SharePoint and Teams.
- Experience with Workamajig project management software.
- Working knowledge of website best practices.
- Excellent written and verbal communication skills.
- Professional experience with Drupal and WordPress or similar HTML CMS.
- Bachelor’s degree in marketing, project management, communications, public relations, journalism, or a related field.
- Minimum of three years professional experience within a digital agency, marketing department, or other corporate environment.
- Must be able to pass pre-employment background investigation.
Nice-to-haves
- Experience in content design, copywriting, content management/production, or imaging editing.
- Familiarity with supporting software such as Photoshop/Pixlr, Google Analytics, FullStory, and Microsoft Clarity.
Benefits
- Medical, dental, vision, life and disability insurance.
- Flexible spending accounts.
- 401K savings plan.
- Generous time off plan and 11 paid holidays.
- Paid time off to volunteer in the community or at GCU sponsored events.
- Education Tuition Discount Program for full-time employees and their families.
