About the position
Big Leap is an award-winning digital marketing company built on trust and focused on relationships. Our motto, "Earn Trust Every Day," reflects our commitment to doing what we say, keeping egos in check, inspiring confidence, and investing in relationships. Client and team satisfaction drive us as we strive to be the best digital marketing agency and a great place to work. As a Digital Marketing Specialist, you play a key role in helping companies grow through authentic, results-driven digital marketing. Our clients trust us to deliver not only technical expertise but also thoughtful insights and consistent execution.
Responsibilities
- Complete performance audits across digital channels to identify technical, strategic, or content-based opportunities.
- Conduct keyword research to inform content strategy and optimization efforts.
- Analyze website performance using Google Analytics, SEMRush, and Google Search Console to identify opportunities.
- Help identify process improvements and contribute ideas to strengthen client outcomes.
- Support cross-functional initiatives in content, digital PR, and AI-enhanced marketing strategies.
- Contribute to content strategies through research, outreach, and relationship development.
- Monitor and report on SEO performance, providing actionable insights and recommendations.
- Stay up-to-date with the latest trends, algorithm updates, and industry best practices.
Requirements
- 2–5+ years of experience in digital marketing or SEO with a strong emphasis on SEO.
- Familiarity with SEO tools (e.g., SEMRush, Ahrefs, Moz, Screaming Frog) and Google's webmaster guidelines.
- Understanding of technical SEO elements, including site architecture, crawlability, and indexability.
- Experience with keyword research methodologies and tools.
- Solid analytical skills and the ability to interpret data to drive decisions.
- Strong written communication skills and attention to detail.
Nice-to-haves
- Strong familiarity with AI tools (e.g., ChatGPT, Gemini) to assist with audits and content.
- Practical experience in digital PR—building relationships, pitching stories, and brand messaging.
- Ability to connect content strategy with broader marketing goals.
- Understanding of web development (Python).
Benefits
- Medical, dental, and vision coverage.
- 401(k) with company match.
- Paid time off, holidays, and a flexible schedule.
- Opportunities for training, certifications, and mentorship.
- A highly-rated company culture, collaborative team dynamics, and much more!
