Digital Marketing Specialist

About the position

The Digital Marketing & Analytics team is looking for a Digital Marketing Specialist who lives and breathes email marketing. If crafting high-impact campaigns, optimizing engagement, and diving into data lights you up—this is your kind of role. This position will provide you with an opportunity to make your voice heard through regular meetings with stakeholders. This is an excellent opportunity within a dynamic department for someone who thrives in a high-energy environment.

Responsibilities

• Own and execute email marketing campaigns from ideation to deployment and performance tracking.
• Become an expert on the U-Haul customer and make data-driven decisions to level-up existing campaigns.
• A/B test subject lines, content, and send times to maximize engagement and ROI.
• Partner with developers and tech counterparts to ensure customer data is brought into Braze seamlessly.
• Monitor performance metrics (open rates, CTR, conversions) and optimize campaigns for best results.
• Manage and segment email lists for targeted communications and customer journeys.
• Assist in reporting and analytics to continuously improve the email marketing strategy.
• Launch SMS marketing - integrate this new channel with our existing communication strategy.

Requirements

• 1-2 years of experience in email/lifecycle marketing.
• Strong grasp of email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot, etc.).
• Solid understanding of email best practices, deliverability, CAN-SPAM/GDPR compliance.
• Analytical mindset with a knack for interpreting data and making informed decisions.
• Excellent communication and collaboration skills.
• Comfortable explaining marketing concepts and strategies to stakeholders from all levels of the organization.
• Bachelor's degree in Marketing, Journalism, Public Relations, Advertising, Communications, English or other relevant area.
• 1-2 years experience with a customer engagement platform or email service provider, Braze preferred.
• Microsoft office proficiency (Word, Excel, PowerPoint).

Nice-to-haves

• 1-2 years of SMS marketing.
• Understanding of SMS best practice and compliance.
• Basic knowledge HTML and CSS.
• 1-2 years experience with Google Analytics 4.

Benefits

• Full Medical coverage
• Prescription plans
• Dental & Vision Plans
• New indoor fitness gym
• Gym Reimbursement Program
• Registered Dietitian Program
• Weight Watchers
• Onsite medical clinic for you and your family
• Career stability
• Opportunities for advancement
• Valuable on-the-job training
• Tuition reimbursement program
• Free online courses for personal and professional development at U-Haul University®
• Business and travel insurance
• You Matter Employee Assistance Program
• Paid holidays, vacation, and sick days
• Employee Stock Ownership Plan (ESOP)
• 401(k) Savings Plan
• Life insurance
• Critical Illness/Group Accident
• 24-hour physician available for kids
• MetLaw Legal program
• MetLife auto and home insurance
• Mindset App Program
• Discounts on cell phone plans, hotels, and more
• LifeLock Identity Theft
• Savvy consumer wellness programs - from health care tips to financial wellness
• Dave Ramsey's SmartDollar Program
• U-Haul Federal Credit Union
• Wellness Program