Digital Marketing Strategist

About the position

We are seeking a motivated and detail-oriented Digital Marketing Strategist to join our team. This individual will assist in developing and implementing digital marketing campaigns across various channels, including brand, vertical, and programmatic strategies. The ideal candidate will be eager to learn and grow in a fast-paced environment, contributing to effective lead generation efforts and collaborating with internal and external teams to ensure successful campaign execution. This role may be based in Richmond, VA or Washington, D.C.

Responsibilities

• Support the development, implementation, and optimization of digital marketing campaigns across multiple channels to drive lead generation and conversions.
• Prepare client reports and performance updates. Communicate with internal teams to align campaign objectives with business goals.
• Collaborate with senior strategists and internal teams to develop ad copy, media proposals, and creative assets. Conduct A/B testing and refine campaigns based on performance insights.
• Track campaign metrics and provide data-driven insights to internal account teams. Create performance reports and identify areas for improvement.
• Utilize digital advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn, etc) to manage and optimize campaigns.
• Work closely with the marketing, design, and analytics teams to ensure campaigns are executed smoothly and meet client expectations.
• Stay up to date with digital marketing trends and best practices. Participate in training sessions and actively seek opportunities to expand your skillset.

Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• 2 years of experience in digital marketing or a related field, with exposure to campaign management and lead generation strategies.
• Familiarity with digital advertising platforms (e.g., Google Ads, Facebook Ads) and basic analytics tools.
• Strong communication skills and the ability to work collaboratively with cross-functional teams.
• Highly organized with attention to detail and the ability to manage multiple tasks effectively.

Nice-to-haves

• Enthusiasm for digital marketing and a desire to learn new strategies and technologies.
• Basic understanding of key marketing metrics and data analysis.
• Excellent time management skills with a proactive attitude toward problem-solving.
• Creative thinking and an interest in contributing to innovative marketing solutions.
• Commitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging.

Benefits

• Medical, dental, and vision insurance plans; dependents and domestic partners eligible.
• 20+ days of PTO annually, in addition to paid firm and floating holidays.
• Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each).
• 401(k) retirement savings plan with annual discretionary company matching contribution.
• Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans.
• Employee assistance program with counseling services and resources available to all employees and immediate family.
• Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation.
• Fertility treatment coverage and adoption or surrogacy assistance.
• Paid parental leave with phase back to work program for birthing and non-birthing parents.
• Access to milk shipping service to support nursing employees during business travel.
• Discounted pet health insurance coverage for dog and cat family members.
• Company-provided life, AD&D, and disability insurance.
• Financial wellness resources and membership in a robust employee discount program.
• Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities.