About the position
Are you passionate about social media and digital advertising sales? This is your opportunity to grow with one of the world's largest media companies. Backed by the resources and support of Nexstar Media Group, WROC/RochesterFirst is seeking a driven Digital Marketing Strategist to help expand our digital footprint throughout the Rochester area. Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community. You will have access to a full suite of cutting-edge digital solutions including CTV/OTT, Social, Display, Pre-roll, SEM, SEO, exclusive streaming channels, and content creation services. The Digital Marketing Strategist will work with and support Sales Account Executives and Sales Management in all aspects of media planning, campaign onboarding, execution, optimization, and reporting. This individual will assist in interfacing between internal and external teams for successful multi-media advertising campaign execution.
Responsibilities
- Work with Sales Account Executives to create digital marketing recommendations and proposals
- Manage digital order entry and creative trafficking for digital campaigns
- Perform ongoing digital campaign reporting and optimization
- Develop and maintain strong product knowledge of Nexstar Media Group Inc. digital products
- Attend weekly sales meetings and ongoing client meetings
- Support sales team
- Coordinates with internal stakeholders providing strategic guidance and execution on campaigns
Requirements
- Ideal candidate is a digital native with a working knowledge of widely-used digital advertising platforms (social, Google, display, email, among others)
- Knowledge of order entry programs (Google AdManager, Wide Orbit, and Matrix - preferred, not mandatory)
- Google Adwords, Google Analytics certification preferred
- Proficiency in Microsoft Office (PowerPoint skills mandatory)
- Excellent multi-tasking skills, in addition to superior communication and organizational skills
- Ability to produce quality work under strict deadlines
- Positive and enthusiastic attitude, willing to seamlessly integrate into a competitive, winning sales team
- One to two years media coordination experience and/or Bachelor's degree preferred but not mandatory
- Desire to learn digital technology as it emerges
Benefits
- Paid vacations
- Holidays
- Sick leave
- Personal days
- Health insurance plans
- Health Savings and Flexible Spending Accounts
- 401K Retirement Plan
- Paid parental leave
- Dental
- Vision
- Teladoc
- Behavioral health services
- Prescription drug coverage
- Life insurance plans
- Paid short term disability
- Many more benefit options
