Accentureposted about 8 years ago
Full-time
Pittsburgh, PA
Professional, Scientific, and Technical Services
Title: Accenture Interactive - Digital Marketing Strategist - New York
COMPANY: Accenture
Location ZipCode: 15222
Job Description: Title: Accenture Interactive - Digital Marketing Strategist - New York
Location: USA-Northeast
Job Number: 00449746
ACCENTURE
The digital revolution is changing everything. Itâs everywhere â transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, youâll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.
ACCENTURE DIGITAL
Accenture Digital is powered by three practices âAnalytics, Interactive, and Mobility. As part of our Interactive practice, youâll help businesses grow in entirely new ways. Youâll drive revenues, increase efficiencies and reduce costs. All while enhancing a little thing called brand equity.
ACCENTURE INTERACTIVE
Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale. We invite you to learn more at
http://www.accenture.com/us-en/Pages/service-driving-superior-marketing-performance.aspx
Job Summary:
There will never be a typical day at Accenture Interactive, but thatâs why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Hereâs a snapshot of your job summary and responsibilities:
This role primarily involves digital marketing campaign planning, execution and management. He or she identifies key channels, competitors, and audiences for Clients and assesses risks for transitioning from traditional to digital marketing campaigns. In addition, the Digital Marketing Strategist supports the development of the digital marketing solution by developing content, and presentations.
An ideal candidate is capable of prioritizing and sequencing an action plan to translate a marketing strategy into deliverables. He or she should be creative and can contribute fresh ideas using current technologies. He or she should also have experience working with both Clients and other internal teams. Experience managing cross-channel integration and management and expertise in advertising and marketing technology stacks a plus.
Essential Duties & Responsibilities
Delivery:
Lead major digital marketing consultative engagements where Accenture is actively creating, deploying and managing a Clientâs digital marketing strategy and roadmap. This may involve architecting the digital marketing strategy, conducting research, building digital marketing campaigns, partnering with ad and marketing technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations.
Perform assessments and develop roadmaps to help clients establish and achieve their digital marketing objectives. Perform detailed evaluation of client business environments and the market they sell in, including capabilities and assets, brand aspirations, customer needs, platform assessments, and competitive realities to identify unique market opportunities and threats within the digital space.
Work closely with client representatives, Accenture personnel and partners throughout project to define and review deliverables, meet expectations and address any account concerns.
Understand and analyze various click-stream and conversion funnel data, drawing conclusions that help increase the performance of the digital marketing campaign tactics.
· Foster the development of the team, from active recruitment to the active management of aligned personnel to the operation of internal team meetings.
Business Development:
Play an active role in identifying, defining and selling the personalization value proposition to new and existing clients.
· Attend sales meetings, manage pipeline, shape proposals and support RFP responses for this space.
Innovation
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events. Identify and correlate emerging trends within the digital landscape that Clients can benefit from.
Actively contribute to the development of Accentureâs personalization and digital marketing offerings, partnerships, and technical assets. Support the shaping of new and existing digital marketing services for market success.
Develop thought leadership that helps position Accenture as a leader in the ad tech and marketing tech spaces. Be an avid contributor to POVs and the knowledge exchange.
Represent Accenture at industry conferences, presenting thought leadership and the Accenture point of view on personalization and digital marketing.
Travel is required. Qualifications: Basic Qualifications:
8 years of experience working in the digital marketing space in a corporate digital marketing role, digital agency or digital consultancy.
6 years of experience developing and managing cross-channel digital marketing campaigns is required including at least some of the following: digital advertising, programmatic, SEO, social, and email.
Deep experience with Client-facing projects, ideally in consulting, agency or other business-related services.
Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
Previous experience developing personalized marketing and experiences, digital and/or physical, while leveraging sophisticated data and analytics.
Previous experience working closely with ad tech and marketing tech software.
Knowledge of how technologies such as DMPâs, data flows, content management, and campaign management systems combine to deliver personalized experiences
Set Yourself Apart:
Previous experience building and leading a practice in a professional services organization
· Passionate about media, data, analytics and technology.
· Strong network within digital media and/or ad technology
Professional Qualifications:
Proven ability to build, manage and foster a team-oriented environment
Proven ability to work creatively and analytically in a problem-solving environment
Desire to work in an information systems environment
Excellent communication (written and oral) and interpersonal skills
Excellent leadership and management skills
All of our consulting professionals receive comprehensive training covering business acumen, technical and professional skills development. Youâll also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status). Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Accenture is committed to providing veteran employment opportunities to our service men and women.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job: Management Consulting
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: -
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein: 41-204-8319
fedcontractor: 1
COMPANY: Accenture
Location ZipCode: 15222
Job Description: Title: Accenture Interactive - Digital Marketing Strategist - New York
Location: USA-Northeast
Job Number: 00449746
ACCENTURE
The digital revolution is changing everything. Itâs everywhere â transforming how we work and play. Are you reacting to the disruption each day or are you leading the way as a digital disrupter? Accenture Digital is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. At the forefront of digital, youâll create it, own it and make it a reality for clients looking to better serve their connected customers and operate always-on enterprises. Join us and become an integral part of our experienced digital team with the credibility, expertise and insight clients depend on.
ACCENTURE DIGITAL
Accenture Digital is powered by three practices âAnalytics, Interactive, and Mobility. As part of our Interactive practice, youâll help businesses grow in entirely new ways. Youâll drive revenues, increase efficiencies and reduce costs. All while enhancing a little thing called brand equity.
ACCENTURE INTERACTIVE
Accenture Interactive helps CMOs and marketing organizations drive superior performance through relevance at scale. We offer a comprehensive suite of analytics, consulting and technology to drive up marketing performance, drive down the cost per interaction and create relevant consumer experiences on a massive scale. We invite you to learn more at
http://www.accenture.com/us-en/Pages/service-driving-superior-marketing-performance.aspx
Job Summary:
There will never be a typical day at Accenture Interactive, but thatâs why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Hereâs a snapshot of your job summary and responsibilities:
This role primarily involves digital marketing campaign planning, execution and management. He or she identifies key channels, competitors, and audiences for Clients and assesses risks for transitioning from traditional to digital marketing campaigns. In addition, the Digital Marketing Strategist supports the development of the digital marketing solution by developing content, and presentations.
An ideal candidate is capable of prioritizing and sequencing an action plan to translate a marketing strategy into deliverables. He or she should be creative and can contribute fresh ideas using current technologies. He or she should also have experience working with both Clients and other internal teams. Experience managing cross-channel integration and management and expertise in advertising and marketing technology stacks a plus.
Essential Duties & Responsibilities
Delivery:
Lead major digital marketing consultative engagements where Accenture is actively creating, deploying and managing a Clientâs digital marketing strategy and roadmap. This may involve architecting the digital marketing strategy, conducting research, building digital marketing campaigns, partnering with ad and marketing technology vendors, optimizing campaigns for business outcomes, creating performance reporting, and making program improvement recommendations.
Perform assessments and develop roadmaps to help clients establish and achieve their digital marketing objectives. Perform detailed evaluation of client business environments and the market they sell in, including capabilities and assets, brand aspirations, customer needs, platform assessments, and competitive realities to identify unique market opportunities and threats within the digital space.
Work closely with client representatives, Accenture personnel and partners throughout project to define and review deliverables, meet expectations and address any account concerns.
Understand and analyze various click-stream and conversion funnel data, drawing conclusions that help increase the performance of the digital marketing campaign tactics.
· Foster the development of the team, from active recruitment to the active management of aligned personnel to the operation of internal team meetings.
Business Development:
Play an active role in identifying, defining and selling the personalization value proposition to new and existing clients.
· Attend sales meetings, manage pipeline, shape proposals and support RFP responses for this space.
Innovation
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events. Identify and correlate emerging trends within the digital landscape that Clients can benefit from.
Actively contribute to the development of Accentureâs personalization and digital marketing offerings, partnerships, and technical assets. Support the shaping of new and existing digital marketing services for market success.
Develop thought leadership that helps position Accenture as a leader in the ad tech and marketing tech spaces. Be an avid contributor to POVs and the knowledge exchange.
Represent Accenture at industry conferences, presenting thought leadership and the Accenture point of view on personalization and digital marketing.
Travel is required. Qualifications: Basic Qualifications:
8 years of experience working in the digital marketing space in a corporate digital marketing role, digital agency or digital consultancy.
6 years of experience developing and managing cross-channel digital marketing campaigns is required including at least some of the following: digital advertising, programmatic, SEO, social, and email.
Deep experience with Client-facing projects, ideally in consulting, agency or other business-related services.
Bachelor's degree or higher in marketing, economics, mathematics, or technical specialty
Previous experience developing personalized marketing and experiences, digital and/or physical, while leveraging sophisticated data and analytics.
Previous experience working closely with ad tech and marketing tech software.
Knowledge of how technologies such as DMPâs, data flows, content management, and campaign management systems combine to deliver personalized experiences
Set Yourself Apart:
Previous experience building and leading a practice in a professional services organization
· Passionate about media, data, analytics and technology.
· Strong network within digital media and/or ad technology
Professional Qualifications:
Proven ability to build, manage and foster a team-oriented environment
Proven ability to work creatively and analytically in a problem-solving environment
Desire to work in an information systems environment
Excellent communication (written and oral) and interpersonal skills
Excellent leadership and management skills
All of our consulting professionals receive comprehensive training covering business acumen, technical and professional skills development. Youâll also have opportunities to hone your functional skills and expertise in an area of specialization. We offer a variety of formal and informal training programs at every level to help you acquire and build specialized skills faster. Learning takes place both on the job and through formal training conducted online, in the classroom, or in collaboration with teammates. The sheer variety of work we do, and the experience it offers, provide an unbeatable platform from which to build a career.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Accenture (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status). Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration. Accenture is committed to providing veteran employment opportunities to our service men and women.
Accenture is an EEO and Affirmative Action Employer of Females/Minorities/Veterans/Individuals with Disabilities.
Equal Employment Opportunity
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Job: Management Consulting
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: -
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein: 41-204-8319
fedcontractor: 1
