Digital Marketing Supervisor

About the position

American Heritage Credit Union, a $5+ billion credit union, has an immediate opening for a Digital Marketing Supervisor. This position will supervise day-to-day coordination and execution of a variety of digital marketing initiatives with the Marketing Department. Digital Marketing development functions include website content, credit union content assets including public relations, video, blogs, financial education assets, and social media, as well as email marketing/automation support. Promote and protect American Heritage Credit Union's online media brand reputation through participation in the creation and execution of results-driven digital campaigns and initiatives in the areas of public relations, corporate communications, and product promotions, with the goal of increasing member engagement and brand reputation.

Responsibilities

• Coordinate and manage execution of email campaigns and scheduling via email and automation platforms, including product cross-sells, member messages, onboarding, member acquisitions, and other programs as assigned.
• Supervise activities and output of a high-performing digital marketing content team. Maintain a highly motivated, well-trained staff and evaluate job performance to ensure quality of work and service to members.
• Supervise the Content Pod team members, directly or indirectly, in the development of new initiatives, routine and experimental content generation, social media activity and monitoring, scheduling, and overall marketing support.
• Provide support and mentorship for content creators for web pages, landing pages, email, events, press releases, video assets and other digital and print media.
• Provide feedback and design guidance for visual assets created by the content team, including social media graphics, videos, infographics, stories, etc.
• Supervise and administer the posting and positioning of day-to-day content for social media, web, blog, etc., ensuring graphics and tone of voice are on brand and consistent across all channels.
• Maintain accuracy, quality, and compliance of digital marketing materials produced by the content team, including but not limited to social media, email, web, newsletters, blogs, financial education, and events.
• Perform or facilitate the following: Research, write, gather, organize, and edit information for publication on American Heritage Credit Union's digital assets to create a streamlined Digital Member Experience and increase American Heritage's digital presence.
• Act as a supporting content creator for blog, guides, social media posts, and Content Hub infographics, quizzes, and other assets as needed.
• Develop and maintain content for online properties such as websites, landing pages, intranet, and social media as needed for campaigns and programs. Research and implement best practices for search engine optimization/search engine marketing (SEO/SEM) and support and track online contact and lead management strategy.
• Provide digital marketing and social media support for community events, seminars, and financial wellness programs, including but not limited to email campaigns, social media posting, management of Eventbrite tracking system, and other channels as needed.
• Facilitate complex digital marketing content initiatives and support change management. Serve as a trusted strategic partner, mentor, and content curator for high-level, engaging digital narratives that leverage digital communication media including website, content mapping, apps, marketing automation, media (video, blog, podcast), mobile, and social media.
• Manage and maintain the editorial and content calendar including written, video, email, social media, blog, and web assets across weekly, monthly, and quarterly timelines. Collaborate with the marketing and digital teams to support both short- and long-term initiatives.
• Organize the production of new content ideas and provide written updates to department management based on results.
• Work collaboratively as a member of the Marketing department management group to develop strategy and organization of digital/financial content goals that relate to companywide goals. Work alongside management to decide on best tactics and resources to achieve these goals.
• Facilitate communication between departments where collaboration is required for new content projects such as interviews and research. Coordinate internal communication and disseminate important details to staff clearly and in a timely manner.
• Edit and proofread American Heritage website, email, blog, online banking platform, in-branch video, and public relations content as needed.
• Supervise the consistent building of a positive image of the credit union through the development and deployment of communication and media outreach tactics that shape member and public opinion and increases awareness of the American Heritage brand, including but not limited to press releases, media alerts, and social media posts.
• In collaboration with Marketing management, administer coordination, development and distribution of press releases, media alerts, and other public relations materials.
• Assist the Marketing department management team with development and execution of annual marketing plan and budget in support of the organization's business plan. Support department management in monitoring and track marketing budget and assist in managing expenses within budget permissions.
• Work alongside the Marketing Analytics team members to understand how marketing/content Key Performance Indicators (KPIs) are performing and ensure goals are being met. Provide these KPIs for all digital marketing content efforts and use them as a core driver for decision making, investment prioritization, and improving member experience. Maintain understanding of consumer behavior, sources, funnels, and conversion rates.
• Assist with product email campaigns to include but not be limited to: Gathering digital assets, developing copy, gathering and personalizing contact lists, compliance review, deployment and tracking of emails. Ensure that emails are deployed on time and inquiries are responded to promptly and with accurate communication to minimize unsubscribes.
• Actively monitor current practices and suggest new trends/tactics to increase efficiency. Research competitors' financial education platforms to keep up with trends and remain viable.
• Utilize search results, form submissions, and member feedback to be translated into new content needs and future projects for actionable results. Coordinate member surveys to understand financial content/product gaps needed to better serve and educate our members as directed.
• Perform basic development and design revisions to digital assets as needed (eg. Photoshop, Illustrator, InDesign).
• Recommend, implement, and create digital communications tactics to drive business growth, event and seminar attendance, and overall positive member experience.
• Oversee content-related vendors as needed, including scope of work, creative briefs, billing, and quality control.
• Ensure that all content related assets (working files, icons, etc.) are organized and accessible in the shared drive for all department members to access.
• Assist with the creation and implementation of marketing automation among channels of responsibility.
• Contribute to an atmosphere of openness and contribution with the team members.
• Remain current and knowledgeable in all aspects of local, state and federal regulations that affect the credit union.

Requirements

• Three to five years of similar or related experience.
• Equivalent to a college degree (BS or BA in a relevant field).
• Credit union, banking, FinTech, mortgage or investment industry experience preferred.
• Experience in the following required: Developing, executing, and tracking email campaigns; Developing and maintaining content and measuring engagement on Facebook, Instagram, YouTube, Twitter, LinkedIn, and other digital channels; Search engine optimization/search engine marketing (SEO/SEM) content creation; Content management systems (CMS).
• Experience in the following preferred: Eventbrite or other tracking programs; Marketing automation platforms; Developing articles and press releases.
• Proven supervisory, organizational, and prioritization skills. Ability to keep track of multiple projects and progress of others on team, create action plans to complete projects on time, adapt to change and competing priorities, and work under pressure to meet deadlines.
• Demonstrated ability to work as a team player and collaborate in a cross-functional environment.
• Self-starter with strong team and project management skills and familiarity with project management tools.
• Strong familiarity with Google Analytics or similar digital user experience tracking.
• Proficient knowledge of Customer Relationship Management (CRM) or Marketing Customer Information File (MCIF) systems.
• Knowledge of HubSpot Marketing Software preferred.
• Intermediate knowledge of graphic design programs such as Adobe Suite.
• Proficient knowledge of MS Office suite (Outlook, Excel, PowerPoint, Word).

Nice-to-haves

• Experience with Eventbrite or other tracking programs.
• Knowledge of HubSpot Marketing Software preferred.

Benefits

• Competitive salary commensurate with experience
• Extensive benefits package including paid time off
• Health benefits
• 401(k) with a generous company match
• Future growth opportunities within the company
• Professional and environmentally friendly atmosphere for employees.