About the position
The Digital Marketing Systems Specialist is an experienced individual who will be responsible for helping to develop, implement and manage digital marketing technology and marketing automation strategies that align with business objectives and help increase demand generation and drive sales growth. This role involves collaborating with marketing and sales, information technology and data teams to carry out marketing technology impacted projects, select tech vendors and implement solutions. The specialist will provide recommendations, assist with creating reports and present to the wider digital marketing team to inform technology decision making. Additionally, the role includes delivering hands-on, tangible improvements to digital marketing systems, managing technology platforms, workflows and user support.
Responsibilities
- Support the Marketing Technology Manager in aligning IT and marketing by facilitating collaboration between global digital marketing and tech teams.
- Serve as a subject matter expert in Dynamics - Customer Insights Journeys, Google Tag Manager, and Google Analytics.
- Support the implementation and optimisation of AI-powered marketing automation workflows, customer journeys, autoresponders, and overall campaign management.
- Lead on setting up AB testing frameworks and assist in ensuring that functionality such as webinars/events, personalisation, forms, self-assessment tools contribute to enhancing user experience.
- Document processes and troubleshoot issues impacting marketing automation and overall lead management workflow.
- Support the maintenance and continuous improvement of global LRQA websites and develop microsite landing pages for campaigns.
- Monitor data quality and compliance within the Dynamics CRM to ensure accurate and complete data.
- Help improve the ROI of marketing budgets through improvements to websites, CRM, digital content tools, and other marketing automation channels.
- Support digital marketing transformation outcomes by working effectively with other marketing, sales and IT team members.
- Review technology solutions, research industry benchmarks and explore developments in the digital landscape.
- Facilitate digital marketing and regional marketing team training.
- Manage budget, scope of work and contract negotiations with digital marketing support agencies.
Requirements
- Degree level education in a marketing discipline with at least 4-5 years of hands-on B2B digital marketing experience.
- Strong working knowledge and hands-on experience of applicable IT and digital technologies, including Dynamics 365, Optimizely Web CMS, AI, Google Analytics, ZoomInfo, SEMRush, and Google Tag Manager.
- Proficiency in setting up personalisation and AB testing campaigns through Dynamics Customer Insights Journeys or similar platforms.
- Strong communication skills, with the ability to present material appropriately to the audience.
- Experience in developing and delivering digital marketing strategy and channel execution to increase lead generation.
- Strong experience with digital marketing budget management and contract negotiations.
- Experience with Demandbase, Microsoft Dynamics, Drift or similar platforms preferred.
- Adaptable and well-organised with a practical minded approach.
- A proactive approach to problem solving with good communication skills.
- Ability to plan and prioritise workload effectively.
- Practical knowledge of applying HTML, Javascript and CSS through email marketing and marketing automation preferred.
- Experience analysing digital marketing results and making recommendations for improvements.
- Passion for marketing innovation and emerging tech.
- Result oriented, proactive, flexible and enthusiastic team player.
- Strong documentation and training skills to support internal technology adoption.
- Understanding of GDPR and managing marketing consent.
Nice-to-haves
- Experience with Demandbase, Microsoft Dynamics, Drift or similar platforms preferred.
