Digital & Social Media Marketing Coordinator

About the position

This role can be based in Pomona, CA, Morgan Hill, CA or Salt Lake City, UT. We are seeking a versatile Digital and Social Media Marketing Coordinator to support the Specialized Retail Marketing team. This hybrid role blends social media management and CRM support to drive community engagement, increase in-store traffic, and deliver world-class rider care. The ideal candidate will be highly collaborative, detail-oriented, and passionate about cycling and digital marketing.

Responsibilities

• Develop and execute a locally authentic, brand-consistent social media strategy for Specialized Retail locations to drive traffic and engagement.
• Set up, execute, and optimize CRM campaigns, including email, SMS, and automated flows.
• Create and curate compelling digital content across social media, email, SMS, and web platforms.
• Collaborate cross-functionally to launch and manage digital marketing campaigns that align with Specialized Retail objectives.
• Oversee content calendars and ensure timely deployment using platforms like Sprinklr.
• Build and maintain a Social Media Excellence Playbook to empower retail shop staff with best practices and social engagement guidelines.
• Analyze CRM and social media performance; provide actionable insights and recommendations for continual improvement.
• Ensure all new retail locations establish a strong, brand-aligned social media presence from day one.
• Train and support retail teammates on CRM and social media best practices, tools, and platform usage.
• Manage third-party tools (Canva, Linktree, Eventbrite), organize social credentials, and assist in visual asset creation using Adobe Creative Suite.

Requirements

• 2+ years of experience managing social media and digital marketing programs, preferably across multiple retail locations.
• Experience with CRM platforms like Klaviyo, Sprinklr, and Meta Business Suite.
• Proficiency in creating digital content and messaging for email, social, and web.
• Familiarity with SEO principles and front-end UX best practices.
• Strong analytical skills with experience using Google Analytics and social media reporting tools.
• Excellent project management, communication, and collaboration skills.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Passion for cycling, community building, and providing exceptional rider care is a plus.

Benefits

• Competitive health care (Medical PPO or HDHP)
• Dental
• Vision
• Health Savings Account (HSA)
• Short and Long Term Disability
• Company sponsored life insurance
• Optional Term Life Insurance
• Optional Critical Illness insurance
• Optional Critical Accident insurance
• Competitive vacation package
• 401(k) with match
• 8 Weeks paid parental leave
• Paid company holidays
• Employee discounts on all product
• Deep partner retail discounts
• Fitness & Events Reimbursement
• Employee Assistance Program
• Commuter Benefits if applicable in state