Dillard's Partner Marketing Specialist

About the position

Citi Retail Services (CRS) is a leader in the payments industry, managing 43 million customer accounts through partnerships with industry leaders such as Best Buy, Macy’s, The Home Depot, L.L.Bean, and Wayfair. CRS generates $45Bn in managed assets and is committed to delivering industry-leading products and services that meet clients' evolving needs. The U.S. Personal Banking Marketing team is seeking a talented and ambitious Marketer to join the Dillard’s marketing team. The Partner Marketing Manager will be responsible for developing and owning the annual marketing plan to drive growth for key clients, managing necessary approvals for initiatives, and collaborating with cross-functional teams to innovate and drive customer experiences.

Responsibilities

• Develop and own the annual marketing plan to drive growth for key clients, including campaign strategies, sequencing, segmentation, and offers.
• Manage and facilitate necessary approvals for initiatives, including funding approval, legal, and compliance.
• Work with the client and agencies to create best-in-class marketing communications that drive customer action.
• Partner with cross-functional teams to assess initiative performance, optimize, and share learnings.
• Collaborate with partners and internal teams to innovate and drive real-time relevant experiences for customers.
• Ensure all campaigns adhere to legal, compliance, and control requirements.
• Build annual engagement plan to drive retail and credit sales growth.
• Develop program strategy and provide marketing leadership to cross-functional teams and external agencies.
• Align with Partner Management team to develop shared goals and objectives.
• Work closely with Business Operations and Marketing Technology to identify opportunities to streamline execution.
• Collaborate with the digital team to drive incremental sales through online channels.
• Maintain oversight of marketing campaigns and key deliverables.
• Facilitate strategic and tactical marketing discussions with Partners.
• Create presentations and documentation for external Partner meetings and internal reviews.
• Develop and maintain partner marketing calendars.
• Manage annual financial budget for applicable programs.
• Collaborate with Decision Management to monitor and analyze campaign performance.
• Review program performance and recommendations with Partners.
• Partner with marketing colleagues to share best practices.
• Leverage research and insights tools to make informed decisions.
• Monitor process control points and governance requirements.
• Ensure adherence to business and regulatory requirements.

Requirements

• 6 to 10 years of working experience in similar roles.
• Knowledge of private label and/or co-brand credit card marketing programs.
• Ability to analyze and interpret data to develop marketing strategies.
• Experience leveraging multiple marketing channels to maximize ROI.
• Track record of managing complex marketing programs in a matrixed environment.
• Partner/client-facing experience.
• Strong understanding of marketing principles and digital channels.
• Bachelor’s degree required; MBA preferred.
• Strong team player with the ability to lead and negotiate with cross-functional teams.
• Demonstrated ability to deal with ambiguity and prioritize projects.
• Strong written, verbal, and interpersonal communication skills.
• Solid project management skills with attention to detail.

Nice-to-haves

• Curiosity and passion about marketing.
• In-depth Digital Marketing experience across all digital channels.
• Action-oriented with a focus on achieving the best customer experience.
• Adaptable qualities including learning on the fly and openness to change.

Benefits

• Medical, dental & vision coverage.
• 401(k).
• Life, accident, and disability insurance.
• Wellness programs.
• Paid time off packages including vacation, sick leave, and paid holidays.