About the position
The marketing technology director is responsible for understanding marketing outcomes that deliver upon Quest's business objectives, mapping out a long-term strategy for achieving those outcomes, and implementing projects that will execute that strategy step-by-step. You are both a strategic thinker and a hands-on operator, primarily leveraging expertise in the SFSMC platform. Your focus is on the technical roadmap including platform integrations, solutions leveraging functionality, strategic thought leadership, and team performance. You will lead the technical aspects of Quest patient communication across multiple business units, partnering with marketing and business leaders to understand business goals. You will provide solution architecture for complex business problems and collaborate with internal teams to create and implement innovative high-quality solutions. Develops, tests, and documents email development, setup and query data extension, marketing automations, journeys, SMS communications, and campaign configuration. Administers the creation and management of new and existing Marketing Cloud instances and business units. Develops and documents specific training requirements. Provides data model design and implementation. Implements key integrations between Marketing Cloud and the broader Quest IT ecosystem. Collaborates with internal and agency teams during workshops, discovery sessions, etc. Consults on best practices, governance, and compliance on marketing automation platforms within the organization. Manages an agile team within the Digital Center of Excellence with direct and indirect employees. Responsible for hiring, performance reviews, training, work prioritization, coaching. Reports to the Sr. Director, Digital Marketing. Expect 2-3 direct reports: 2 CRM Managers (each with 2 direct reports) and 1 Scrum Master.
Responsibilities
- Lead the technical aspects of Quest patient communication across multiple business units.
- Provide solution architecture for complex business problems.
- Collaborate with internal teams to create and implement innovative high-quality solutions.
- Develop, test, and document email development, setup and query data extension, marketing automations, journeys, SMS communications, and campaign configuration.
- Administer the creation and management of new and existing Marketing Cloud instances and business units.
- Develop and document specific training requirements.
- Provide data model design and implementation.
- Implement key integrations between Marketing Cloud and the broader Quest IT ecosystem.
- Collaborate with internal and agency teams during workshops, discovery sessions, etc.
- Consult on best practices, governance, and compliance on marketing automation platforms within the organization.
- Manage an agile team within the Digital Center of Excellence with direct and indirect employees.
- Responsible for hiring, performance reviews, training, work prioritization, coaching.
Requirements
- 10+ years' experience in developing technology solutions
- 7+ years' experience working on the Marketing Cloud and Salesforce.com platforms
- 5+ years' experience managing agile teams
- Experience with HTML, SQL, SOQL, or other similar languages
- Experience working with Tealium
- Experience using Marketing Cloud AMPscript
- Experience with APEX and REST/SOAP APIs
- Deep expertise in one or more marketing areas, such as marketing automation, cross-channel customer engagement tactics, analytics, and optimization.
Nice-to-haves
- Ability to organize and lead cross functional sessions that result in clear requirements and technical design, even when working with non-technical members of teams
- Marketing Cloud Certifications including: Email Specialist, Marketing Cloud Developer, or Marketing Cloud Consultant
Benefits
- Day 1 Medical, supplemental health, dental & vision for FT employees who work 30+ hours
- Best-in-class well-being programs
- Annual, no-cost health assessment program Blueprint for Wellness
- healthyMINDS mental health program
- Vacation and Health/Flex Time
- 6 Holidays plus 1 'MyDay' off
- FinFit financial coaching and services
- 401(k) pre-tax and/or Roth IRA with company match up to 5% after 12 months of service
- Employee stock purchase plan
- Life and disability insurance, plus buy-up option
- Flexible Spending Accounts
- Annual incentive plans
- Matching gifts program
- Education assistance through MyQuest for Education
- Career advancement opportunities
- and so much more!
