About the position
Guardant Health is a leading precision oncology company focused on guarding wellness and giving every person more time free from cancer. Founded in 2012, Guardant is transforming patient care and accelerating new cancer therapies by providing critical insights into what drives disease through its advanced blood and tissue tests, real-world data and AI analytics. Guardant tests help improve outcomes across all stages of care, including screening to find cancer early, monitoring for recurrence in early-stage cancer, and treatment selection for patients with advanced cancer. For more information, visit guardanthealth.com and follow the company on LinkedIn, X (Twitter) and Facebook. Are you passionate about marketing and eager to make a tangible impact in the healthcare sector? We're seeking a dynamic consumer marketing manager to lead and execute DTC tactics that drive brand awareness and conversion initiatives. This role emphasizes digital communications while utilizing a variety of channels such as broadcast, CRM, direct marketing, and in-office strategies.
Responsibilities
- Lead the strategy and execution of multichannel consumer campaigns-including digital, broadcast, CRM, and in-office tactics-to drive brand awareness, increase screening intent, and support Shield adoption.
- Design and deploy consumer-facing materials for the in-practice setting (e.g., waiting rooms, exam rooms, rep-enabled tools) to help patients take action on screening-coordinating closely with sales and HCP marketing to ensure clarity of roles and brand consistency.
- Manage the full campaign lifecycle using agile workflows-from insight and brief development through MLR approval, launch, and in-market optimization-continuously iterating based on performance and learning.
- Use dashboards, KPIs, and segmentation insights in collaboration with analytics partners to refine messaging, targeting, and channel strategy-ensuring data-backed decision-making throughout the funnel.
- Work across consumer marketing, field, training, PR, and MLR to deliver cohesive, compliant, and high-impact consumer experiences that reflect Shield's value and urgency.
- Manage day-to-day agency execution, oversee the consumer marketing budget, monitor market trends, contribute to brand planning, and support reporting cycles that demonstrate ROI and inform long-term strategy.
Requirements
- Bachelor's degree in Marketing or related field equivalent.
- 4-6+ years of relevant work experience in marketing.
- Prior experience in life sciences marketing or CPG marketing.
- Strong leadership, communication and interpersonal skills, and an exceptional ability to work cross functionally with internal and external agency partners to achieve marketing goals; ability to lead without authority.
- Excellent project management capabilities, good analytical and conceptual abilities, self-starter initiative and team orientation.
- Strong communication, presentation and inter-personal skills.
- Proven ability to work in a fast paced, collaborative environment and highly skilled in prioritization with strong attention to detail.
- Demonstrated creativity and creative management, including collaborating with a creative team and/or agency partners.
Nice-to-haves
- DTC Mass Media (TV, Web/Digital) experience.
- CRM experience.
- Understanding of social media platforms and their application.
- Ability to work with all levels in a matrixed organization.
- Ability to influence senior management.
Benefits
- Flexible work model with defined in-person/onsite collaboration days.
- Work-life balance initiatives.
- Competitive salary range.
