Director, Associate Counsel - Sales and Marketing

About the position

The Director, Associate Counsel - Sales and Marketing is responsible for supporting the consumer sales, trade and marketing functions across all Royal Caribbean Group brands throughout the Americas—including the US, Canada, Latin America, the Caribbean and South America. Reporting to the Senior Director, Associate Counsel - Global Sales and Marketing, this role will work closely with other colleagues in the Legal Department to ensure strategic cross-border alignment.

Responsibilities

• Serve as the strategic legal lead for consumer sales, travel partner, and marketing initiatives across the Americas.
• Act as the primary legal advisor on consumer law matters in the Americas, providing actionable, business-oriented guidance.
• Lead strategic discussions with regional business leaders to proactively identify legal risks and develop compliance strategies for B2C programs.
• Oversee the development and governance of guest-facing terms and policies.
• Guide the legal approach to marketing, advertising, e-commerce, and social media initiatives.
• Monitor and interpret legal and regulatory developments in consumer law across the Americas.
• Collaborate with global Legal Department counterparts to ensure consistency in legal strategy.
• Provide thought leadership on emerging consumer law trends and their impact on the cruise and travel industry.
• Advise on the intersection of artificial intelligence and consumer law.
• Support enterprise-wide initiatives by advising on legal implications of new product offerings.
• Manage multiple strategic initiatives simultaneously.
• Build and maintain relationships with internal stakeholders, external stakeholders and regulators.

Requirements

• J.D. from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar.
• Minimum of 7-9 years of legal experience supporting sales and marketing functions.
• At least 5 years as in-house counsel at a large consumer-facing brand or similar organization.
• 3 years in a leadership or strategic advisory role—preferably within the travel, hospitality, media, or entertainment industries.
• Demonstrated expertise in U.S. federal and state consumer protection laws, FTC guidelines, CAN-SPAM, CASL, COPPA, and advertising self-regulatory standards.
• Strong understanding of marketing and advertising law, right of publicity and privacy, and intellectual property issues relevant to the travel and hospitality sectors.
• Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions and time zones.
• Experience managing legal teams and advising on complex, high-impact B2C initiatives.
• Familiarity with entertainment industry practices is a plus.
• Strategic thinker with a practical, business-oriented approach to legal problem-solving.

Benefits

• Competitive compensation and benefits package.
• Excellent career development opportunities.