Director, Brand Marketing

About the position

Excel Sports Management is seeking an experienced Director, Brand Marketing to advise a key corporate client on their sponsorship and sports marketing investments by providing end-to-end solutions, including strategy, negotiation, activation, implementation, event management and measurement. This person will focus on talent marketing for a key Brand Marketing client and will support the development of strategies, management of programs, and execution support around key talent-related events.

Responsibilities

• Lead the day-to-day management of Excel’s Brand Marketing client’s sponsorship activation and marketing initiatives, with a focus on talent/influencer strategy, acquisition and management
• Build and maintain positive client relationships that result in enhanced partnerships and increased opportunities for Excel
• Interact daily with clients and all appropriate agencies/properties to manage sponsorship programming initiatives
• Lead the direction and development of integrated marketing strategies including developing creative platforms and new consumer engagement activations
• Provide portfolio analysis, identifying relevant opportunities that yield strategic recommendations for clients
• Lead the development and implementation of a talent/influencer strategy for the client
• Oversee the creation and implementation of materials that support individual sponsorship initiatives, including the development of creative elements, preparing marketing activation presentations and other materials to be distributed to clients
• Build, sustain, manage, and reconcile budgets, along with providing client budget updates along each step of the process
• Manage direct reports, ensuring we’re providing flawless client-service and a second-to-none agency experience
• Conduct research, analysis and provide recommendations in an effort to gain a greater knowledge of our industry, in support of client goals
• Manage internal resources and vendors to ensure the highest standard of work is consistently delivered
• Attend and participate in staff events which may include some nights and weekends
• Travel to client events as necessary
• All other duties as assigned

Requirements

• Bachelor’s degree required
• 8+ years of direct experience in sponsorship marketing or brand marketing strategy and activation at a brand, property or agency
• Experience developing and implementing talent or influencer marketing strategies and activations on behalf of clients or companies
• Sports marketing and agency experience managing day-to-day relationships with clients, agencies, and partners

Nice-to-haves

• Passionate about creative ideation, developing, and finishing the job all the way through
• Willing and eager to go above and beyond, help his/her teammates, coachable, curious, inquisitive, flexible, and multi-faceted
• Curious brand marketer that has multi-channel experience across a variety of different disciplines
• Ability to self-start and work within a small team and dynamic organization
• Exceptional communicator (written and oral) who overdelivers and strives to impress everyone around him/her with work ethic and willingness to go above and beyond
• Strong sense of ownership, ensuring goals are met and high-level standards are upheld
• Able to think strategically, creatively, and problem-solve independently (and in groups)
• Excellent time management and ability to multitask effectively in fast-paced environments
• Proficient in PowerPoint, Excel, and Word and the technical/computer skills to create and deliver client presentations
• Goal-oriented, results-driven and able to maintain composure under pressure
• Able to communicate and connect effectively and personably, recognizing the need to adjust communication style according to the audience
• Proactive and productive, recognizing opportunity and implementing procedures to achieve better job efficiencies
• Driven to increase industry knowledge and work to stay ahead of the curve
• Uncompromised ethics, integrity, and discretion with company and client information
• Engages in internal activities (team building, events, off-sites, etc.) and embraces internal culture
• Ability to travel frequently and work nights, weekends, and holidays

Benefits

• The pay range for this position is $130,000 - $160,000 per year
• This position is also eligible for benefits and discretionary bonus