About the position
We are seeking a talented business leader reporting to the Chief Marketing Officer who can operate at the intersection of marketing, strategy, growth, analytics, and operations who will stand up and develop our newly formed Marketing Strategy team. We are seeking a candidate who thrives in fast paced environments, enjoys solving ambiguous problems, and thrives in cross-functional work. As a player-coach, you will build and develop a high output team with the potential to transform the way we think about the company's marketing and growth strategy, connect patients to quality mental health care, and drive efficient growth. As Director, Marketing Strategy and Growth, you will work on high impact marketing opportunities, own key strategic initiatives end to end, rethink, redesign solutions and key processes, and uplevel our strategic thinking grounded by data driven insights. There are two core components of the team: (1) Improve efficiency at scale in how we connect patients to Talkiatry's Doctors, Therapists and Nurse Practitioners. Healthcare is a complex marketplace operation that involves balancing seasonal demand with new provider starts, state and local licensing, marketing campaigns, and optimizing the new patient funnel. (2) You will leverage our existing data infrastructure to develop true business intelligence for our Marketing team. Marketing leaders will depend on you to upgrade our operational performance reporting, understand, size and then drive business opportunities, and spin up tools and ad hoc analyses to help everyone work at the top of their potential.
Responsibilities
- Work with our Chief Marketing Officer to identify blockers and opportunities in current workflows against Talkiatry's marketing strategy and vision.
- Convert opportunities into actionable special projects to improve marketing effectiveness.
- Identify and execute on opportunities to improve Talkiatry's visibility in market.
- Own reporting, planning, dashboarding and overall improve how Marketing uses data to improve effectiveness and efficiency of marketing programs.
- Collaborate with our Marketing, Operations, Engineering, and Data Product team to flow data into and out of our enterprise data warehouse.
- Use improved and more automated infrastructure to build out dashboards, individual clinician scorecards, and develop new metrics.
- Serve as a strategic advisor as marketing leaders use these metrics to make real-time decisions and monitor and measure the impact of those decisions.
- Grow the team 2-3 months after joining to add a business analyst, marketing campaign analyst, and additional Business Operations individual contributors.
Requirements
- 8+ years of experience with time spent in Business Operations, Marketing Strategy, Management Consulting, Investment Banking, Product Management or GTM.
- 3+ years experience managing and developing high performance teams.
- 1+ year experience in business insights and intelligence, with familiarity in developing solutions using advanced data visualization tools and languages, including R, SAS, SQL, Python, Excel, Tableau, MicroStrategy, or PowerBI.
- Understanding of core Marketing functions, technologies, channels, and digital growth funnel.
- Previous experience leading cross-functional teams in solving complex business or marketing problems.
- Expertise in transforming large datasets into insights, folding in business context even when it's unfamiliar to you at first.
- Exceptional presentation and communication skills to convey the usefulness of insights, reports and analysis to internal and external stakeholders who are unfamiliar with data and analytics.
- Understanding of industry trends in emerging technology and analytics.
Nice-to-haves
- Preferred experience in healthcare data, including clinical quality measures.
Benefits
- Comprehensive medical, dental, and vision plans effective from day one.
- 401K with match.
- Generous PTO.
- Paid holidays.
- Paid parental leave.
- Flexible hybrid location.
