About the position
Become a part of our caring community and help us put health first. CenterWell’s Marketing Organization is seeking an experienced Brand Marketing Director to join the Centerwell Brand Marketing team working remote anywhere in the U.S. As the Director, you will lead a team of four marketing professionals responsible for the CenterWell brand strategy, planning and growth. This could include developing and executing bold, insight-driven campaigns that strengthen the CenterWell brand in the hearts and minds of consumers. This position will also lead annual marketing strategy development, support quarterly marketing reviews, and guide customer acquisition across lines of business. If you’re passionate about storytelling, grounded in analytics, and thrive on shaping meaningful brand experiences, this role offers the opportunity to lead at scale and make a lasting impact.
Responsibilities
- Lead the development and execution of the CenterWell brand strategy, ensuring alignment with enterprise vision and growth objectives.
- Own and evolve brand architecture, positioning, messaging frameworks, and brand health KPIs.
- Oversee high-impact brand-building campaigns, including creative development, sponsorships, partnerships, and community engagement.
- Drive the annual marketing strategy and planning process for CenterWell marketing.
- Establish and uphold brand standards across all business units and marketing channels.
- Lead marketing plan development in support of integrated health initiatives.
- Initiate consumer research initiatives and build a learning agenda to uncover actionable insights.
- Run quarterly marketing reviews to align stakeholders and optimize brand performance.
- Support the development of new offerings through early-stage ideation and business case planning.
Requirements
- Bachelor’s degree or higher in Marketing, Communications, Business or other related field.
- 10+ years of progressive experience in brand marketing, including building and executing marketing strategies and plans.
- 5+ years of people leadership experience, including leading and developing high-performing teams.
- Proven success in building and scaling brand architecture, identity, and messaging platforms across complex organizations.
- Track record of developing integrated brand campaigns that drive awareness, engagement, and loyalty.
- Strong leadership skills with the ability to inspire, influence, and lead cross-functional and agency teams.
- Exceptional communication and presentation abilities; comfortable engaging executive stakeholders.
- Analytical mindset with expertise in brand health tracking, consumer insights, and data-informed decision-making.
- Skilled in prioritizing and managing multiple projects in fast-paced environments.
- Collaborative, solution-oriented, and energized by building something meaningful from the ground up.
- Passionate about delivering high-impact brand experiences that align with human-centered healthcare.
- Brings energy, curiosity, optimism, and a sense of humor to their leadership.
Nice-to-haves
- MBA or advanced degree.
Benefits
- Health benefits effective day 1.
- Paid time off, holidays, volunteer time and jury duty pay.
- Recognition pay.
- 401(k) retirement savings plan with employer match.
- Tuition assistance.
- Scholarships for eligible dependents.
- Parental and caregiver leave.
- Employee charity matching program.
- Network Resource Groups (NRGs).
- Career development opportunities.
