About the position
As a Director in Consumer Strategy & Segment Marketing (CSSM) you blend business analysis and marketing expertise with a passion for uncovering consumer insights. Working collaboratively within a cross-functional team, you will use your expertise to lead the development of actionable consumer marketing strategies that differentiate Fidelity offerings in the market and drive meaningful consumer value and business outcomes. One key deliverable of this role is the strategic marketing brief that guides channel, messaging and activation activities. Your initial work will be supporting Fidelity's brand team in four key areas: 1) Driving consistency and linkage of the brand through refinement of architecture and positioning; 2) Generating actionable brand and consumer insights; 3) Building brand experiences based on consumer insights and brand strategy; 4) Consulting on enterprise brand projects. You will report to a Vice President Group or Team leader who oversees a team of 5-10 other CSSM Associates in our Brand & Enterprise marketing area.
Responsibilities
- Lead the development of actionable consumer marketing strategies.
- Support Fidelity's brand team in driving brand consistency and linkage.
- Generate actionable brand and consumer insights.
- Build brand experiences based on consumer insights and brand strategy.
- Consult on enterprise brand projects.
- Create strategic marketing briefs to guide channel, messaging, and activation activities.
Requirements
- BA/BS required; MBA preferred.
- 12+ years of relevant marketing/management/strategy experience.
- Financial services experience preferred.
- Extensive experience leading the development of marketing strategies across customer acquisition and client development.
- Experience in segmentation development, design target development, digital experience, and customer journey mapping.
- Experience initiating consumer research and deriving actionable consumer insights.
- Experience in developing brand strategy, value propositions, and positioning.
- Ability to influence decision-making through written and verbal communications.
- Effective story-telling using qualitative and quantitative data.
- Ability to collaborate with and influence multiple business and marketing stakeholders.
Nice-to-haves
- Intellectually curious and appreciate learning new skills and capabilities.
- Proactive: able to navigate ambiguity and take action in a self-directed manner.
Benefits
- Hybrid working model blending onsite and offsite work experiences.
- Onsite work required every other week in a Fidelity office.
