Director, Creator Marketing - Podcast

About the position

The Global Director of Creator Marketing will lead all our brand, product, social + growth marketing to acquire, retain, and grow creators, podcasters, publishers, and creatives worldwide on Spotify. We are looking for a leader who is passionate about the creator economy & driving innovation, an excellent collaborator, and an effective operator and team manager. This position reports to the VP, Podcast Business.

Responsibilities

• Craft the vision & strategy
• Define the global positioning, narrative, and go-to-market plans that make Spotify the most rewarding home for podcasters, video creators, and the next wave of creativity.
• Develop & lead a high-performing team
• Build a world-class team to execute on and scale up Spotify’s creator mission, delivering bold & effective marketing ideas.
• Lead go-to-market strategy for key product launches
• Drive adoption of priority product features through marketing-led strategies.
• Own full-funnel creator growth
• Architect the Spotify for Creators brand and campaigns - paid, earned, and owned - that attract new creators, activate them on-platform, and nurture their long-term success.
• Design programs that prove our value proposition
• From educational content to marquee events, demonstrate how Spotify helps creators grow, connect, and monetize.
• Champion data- & creator-driven creativity
• Set an ambitious test-and-learn agenda fueled by insights and spend time with creators and publishers weekly to guide priorities.
• Become a trusted leader for cross-functional collaboration
• Work hand-in-hand with Product, Content, Advertising, Subscriptions, and Public Affairs teams to ship bold ideas effectively and globally. Collaborate with the Consumer teams to achieve end-to-end storytelling.

Requirements

• 10+ years leading marketing or growth organizations
• Proven track record growing, cultivating and retaining a community of creators at a large-scale, global platform
• Expertise in media buying, content marketing, community, and influencer programs
• Creative taste and cultural fluency, capable of adapting communication for diverse creator cohorts, publishers, partners, and creatives.
• Inspirational team leader who can attract, coach, and retain top talent
• Effective communicator, collaborator, and operator who can manage in fast-paced environments and influence senior stakeholders in a matrix organization.

Benefits

• health insurance
• six month paid parental leave
• 401(k) retirement plan
• 23 paid days off
• 13 paid flexible holidays