About the position
The Walt Disney Company's Disney Entertainment (DE) group includes the company's full portfolio of entertainment media and content business globally, including streaming (Disney+, Hulu, ESPN+, Star+, and Disney+ Hotstar). Within DE, DTC Finance is responsible for comprehensive financial management of the Disney Streaming P&L. Within DTC Finance, DE DTC Marketing Finance is responsible for comprehensive financial management of the global Disney Streaming Marketing budget. Lead the DE DTC Marketing Finance - Strategic Finance team. DTC Marketing Finance (Strategic Finance) is the connective tissue between Business, Finance, Marketing, Content, and Technology key stakeholders. This team has two primary objectives: Marketing Measurement: Several Key Performance Indicators (KPIs) are regularly measured to monitor the efficiency / effectiveness of Marketing investment "Connecting the Dots": Critical inputs from Business, Content, and Technology planning efforts directly influence and inform Marketing planning and must be integrated in budgeting efforts.
Responsibilities
- Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes.
- Demonstrate a strong understanding of the key businesses supported in order to drive FP&A consultative work.
- Create and present insightful financial analysis for client stakeholders and senior Finance management.
- Oversee the development of commentary / cause of change explanations for management reports and client-specific reports.
- Work with functional leaders and other partners to identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting.
- Lead, develop, and motivate a team of Finance professionals.
- Conduct ad hoc analysis to inform Annual Operating Plan.
- Produce master Long Range Plan financial model to facilitate scenario analysis.
- Produce Forecast Executive Updates summarizing overall Marketing narrative / key themes for each forecast submission.
- Produce DTC Marketing Fact Pack tracking marketing investment levels, trends, and KPIs for all segments and regions.
- Conduct comprehensive after-action-reviews of Disney Streaming promotional offers.
- Partner with Marketing Analytics to advise in development and onboarding of MMM (media mix modeling) attribution models.
- Monitor weekly media spend tracker of titles with highest spend and forecast spend up to four weeks in advance.
- Assess incremental budget requests for specific titles, including spend per first stream and tiering analysis.
- Maintain centralized information on brand campaign timing and budgets across DTC platforms and products.
- Evaluate incremental Performance Marketing budget requests.
- Analyze device and fixed placements budgets for savings opportunities and value delivery.
- Manage global marketing budgets across several levels of granularity.
- Lead Long Range Planning process: Facilitate bottoms-up planning in collaboration with Marketing stakeholders.
- Develop annual operating plans.
- Provide a central point of contact for DET Marketing teams to understand both internal and external factors influencing their budgets.
- Drive standardization of planning and budgeting metrics to enhance marketing portfolio optimization.
- Collaborate with Data Science on the development of 140+ product-level LTVs covering every DTC territory and platform.
- Drive alignment with various stakeholders to verify and pressure test assumptions used to create LTVs.
- Socialize with leadership the changing health of the subscriber business, by territory and by product.
Requirements
- Bachelor's degree in business or economics; MS/ MBA a plus.
- At least 10 years progressive leadership experience in finance, preferably in a direct-to-consumer business.
- Previous experience leading and developing talent within a team.
- Strong quantitative and analytical skills combined with solid business and financial acumen.
- Ability to interact and partner with all levels of management and stakeholders, specifically Senior Management.
- Ability to provide a consultative approach with clients helping to drive business and financial decisions.
- Ability to identify issues, generate and evaluate alternatives, and implement solutions.
- Proactive and adaptive communication style, able to effectively communicate with people from various disciplines, organizations, geographic locations, and management levels.
- Ability to translate financial information to various business audiences to drive decision making.
- Flexibility and ability to anticipate change and respond to client needs and priorities with agility.
Benefits
- Bonus and/or long-term incentive units may be provided as part of the compensation package.
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered.
