Director Digital Marketing Analytics

About the position

The Director of Digital Marketing Analytics leads the strategy and execution of data-driven insights across digital media, email, web, and app platforms. This role is responsible for analyzing performance trends, customer engagement, attribution modeling, campaign effectiveness, and A/B testing to optimize digital marketing efforts. Overseeing a team of analysts, the Director delivers actionable insights to improve media spend, customer interaction, and digital booking behaviors. Partnering closely with cross-functional teams across a portfolio of casino resorts and corporate stakeholders, this role plays a key part in advancing enterprise-wide digital marketing and customer analytics initiatives.

Responsibilities

• Oversee analysis of digital marketing performance across media, email, web, and app channels, focusing on campaign effectiveness, engagement trends, and user behavior.
• Develop and execute a comprehensive analytics roadmap aligned with marketing strategy and business goals.
• Query, analyze, and interpret complex data sets to uncover actionable insights that drive marketing performance.
• Ensure data accuracy and integrity through regular validation, quality checks, and adherence to data governance best practices.
• Deliver strategic recommendations to optimize campaigns, improve customer experiences, and increase conversions.
• Lead A/B testing initiatives from design to analysis, validating strategies and enhancing campaign outcomes.
• Monitor attribution models, media effectiveness, and digital channel trends to inform investment and optimization strategies.
• Stay current on emerging digital tools and analytics technologies to improve data collection, analysis, and reporting.
• Manage and mentor a team of analysts, ensuring high-quality output, continuous learning, and collaboration.
• Analyze digital customer journeys to identify opportunities for engagement, retention, and conversion.
• Partner with marketing, product, and business teams to align data initiatives with organizational priorities.
• Present analytical findings, insights, and data-driven strategies to senior leadership and key stakeholders.

Requirements

• Bachelor's degree in business management, Finance, Marketing, or a related field.
• 4+ years of hands-on experience using analytics to drive business performance, with a strong background in digital marketing data and operational insights.
• 7+ years of relevant experience within the hospitality, travel, or entertainment industry.
• Proven ability to turn complex data into clear, actionable stories that inform enterprise decision-making.
• Skilled in SQL, Python, and Azure Databricks, with experience using digital analytics tools such as Adobe Analytics and Google Analytics.
• Deep understanding of marketing principles, performance strategy, and attribution modeling.
• Strong problem-solving skills.
• Excellent communication, presentation, and relationship-building skills.

Benefits

• Wellness incentive programs to help you stay healthy physically and mentally.
• Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more.
• Free meals in our employee dining room.
• Free parking on and off shift.
• Health & Income Protection benefits (for eligible employees).
• Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community.