Director, Digital Marketing

About the position

The Director, Digital Marketing is responsible for the development and management of the company's digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.

Responsibilities

• Develops and executes paid marketing strategy across all digital media channels from concept to launch.
• Leads internal paid media team, handling tactical execution of media allocation and optimization.
• Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
• Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
• Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales.
• Identifies and launches new digital marketing initiatives to better acquire and retain customers.
• Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
• Develops and maintains relationships with key platform partners including Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
• Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections.
• Provides reporting on effectiveness of all digital media channels including qualitative and quantitative channel performance.
• Maintains and leverages analytics systems in collaboration with cross functional partners.
• Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests.
• Evaluates all associated digital marketing partners, vendors and publishers for effectiveness.

Requirements

• Bachelor's Degree preferred, ideally in Marketing, Business, or Retail.
• 5-7 years' experience in digital marketing and marketing analytics.
• 5+ years within a retail environment; Apparel and Omni channel experience a plus.
• Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights.
• Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
• Excellent interpersonal skills and the ability to build effective internal and external relationships.
• Excellent written and verbal communication skills.
• Strong business, data analysis and interpretation skills.
• Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus.
• Strong Microsoft Office skills, especially Excel, PowerPoint, and Word.
• Self-starter able to solve medium to complex problems.

Benefits

• Dog friendly office environment.
• On-site Cafe.
• On-site Gym.
• $1,000 referral incentive program.
• Generous associate discount of 30-50% off merchandise online and in-stores.
• Competitive long term and short-term incentive program.
• Immediate 100% vested 401K contributions and employer match.
• Calm Premium access for all employees.
• Employee perks throughout the year.