Director, Experiential Marketing

About the position

Bustle Digital Group is seeking a proactive, creative, and brand-driven storyteller and events producer to join our growing Experiential Marketing team. As the Director, Experiential Marketing, you will lead the ideation, development, and production of our brands' revenue-driving tentpoles and custom experiential offerings across our portfolio of brands.

Responsibilities

• Help build a strategy to identify needs across the BDG portfolio and categories, ideating, managing, and marketing multi-platform programs that center around experiential.
• Lead the development of innovative ideas and category-based activations aligned to brand tentpoles at relevant key cultural moments for BDG and our advertising partners.
• Contribute to development for Request for Proposals (RFPs) and proactive pitches, showcasing exceptional creative thinking, writing, and visual presentation in each proposal and pitch.
• Develop packages in partnership with marketing, editorial, and planning to create compelling offerings for brand partners.
• Manage interdepartmental workflow to ensure that all new initiatives and ideas are communicated across all BDG stakeholders and necessary teams.
• Understand and leverage insights to better curate exclusive opportunities backed by data.
• Stay abreast of industry & competitive news, unique advertiser programs and innovations, with focus on innovating BDG's offerings.
• Collaborate cross-functionally with internal teams, including marketing, creative, sales, account management, editorial, finance, planning, talent, and legal, to ensure seamless production of experiential initiatives.
• Experience in working closely with design teams and fabricators to bring concepts to life, providing guidance, feedback, and creative direction to ensure the successful execution of designs.

Requirements

• 8+ years of experiential marketing experience.
• Seasoned storyteller and creative thinker who can propose thought-provoking solutions unique to BDG's diverse array of properties and brand experiences.
• Strong production, organizational, project management, and time management skills in a fast-paced environment, with the ability to manage multiple events simultaneously.
• Excellent creative writing with an ability to execute visually impactful experiences.
• Strong communication and presentation skills; must be able to pitch ideas and onboard others toward a common strategic goal.
• Ability to quickly learn and adapt to internal processes in a fast-paced environment.
• Proficiency in Keynote, MS Office, Monday.com, and experience managing budgets upwards of $1M.
• Flexibility to travel and work outside regular office hours, as necessary.

Benefits

• $135,000 - $145,000 a year