About the position
The Director, Fan Development & Event Marketing will report to the Associate Athletic Director of Marketing Strategy & Fan Experience. This position will oversee the development and implementation of marketing plans, sponsor activation, and game presentation for Men’s Basketball and Field Hockey. Additional responsibilities include overseeing the Assistant Director of Marketing Strategy & Fan Experience, collaborating with the Broadcasting & Production unit to develop creative in-game video elements that maximize both student-athlete and fan experiences, planning, promoting, and executing Maryland Basketball preseason events, and directly involving myself in creative fan engagement and branding initiatives. This position will serve as the Athletic Department’s liaison to The Pride student group; serve as Maryland Athletics representative on the University’s Maryland Day planning committee, assisting campus constituents in the planning and execution of numerous student- and community-focused events; oversee student worker(s) responsible for Track & Field and Tennis marketing; and perform other duties as assigned.
Responsibilities
- Oversee the development and implementation of marketing plans for Men’s Basketball and Field Hockey.
- Manage sponsor activation and game presentation.
- Collaborate with Broadcasting & Production to create in-game video elements.
- Plan, promote, and execute Maryland Basketball preseason events.
- Engage in creative fan engagement and branding initiatives.
- Serve as the liaison to The Pride student group.
- Represent Maryland Athletics on the University’s Maryland Day planning committee.
- Assist in planning and executing student- and community-focused events.
- Oversee student workers responsible for Track & Field and Tennis marketing.
- Perform other duties as assigned.
Requirements
- Bachelor’s degree from an accredited college or university.
- Four (4) years of experience in an athletics or higher education setting.
- Knowledge of digital marketing and social media advertising strategies.
- Knowledge of marketing plan development and implementation for multiple sports programs.
- Skill in oral and written communication.
- Skill in the use of Microsoft Office products.
- Ability to interpret and apply policies, procedures, regulations, and laws.
- Ability to multitask while demonstrating a commitment to customer service.
Nice-to-haves
- Experience working in a D1 athletic department or industry.
Benefits
- Salary range: $72,000 - $86,000
- Regular exempt benefits
