About the position
Meta is looking for a Brand Marketing Leader with passion for and proven experience re-energizing established brands at scale. In this role, you will lead the global Facebook Brand Marketing efforts to restage the Facebook brand, recruit and engage a new generation of users - from crafting the strategy to executing innovative marketing initiatives and full-funnel campaigns that drive business growth, user value and brand relevance. The ideal candidate will have a strong creative vision rooted in consumer insights, an ability to drive transformative change and flawless execution in our marketing and in the product to deliver that vision across the end-to-end consumer experience, and is a highly effective, nimble operator who can run simultaneous multi-channel campaigns / initiatives across markets that drive measurable results.
Responsibilities
- Lead the global Facebook Brand Marketing efforts to restage the Facebook brand.
- Recruit and engage a new generation of users through innovative marketing initiatives.
- Craft the strategy and execute full-funnel campaigns that drive business growth.
- Drive transformative change and flawless execution in marketing and product.
- Run simultaneous multi-channel campaigns/initiatives across markets.
- Connect the dots between business, product strategy, and brand strategy.
- Extract insights that translate into inspiring briefs for creativity.
- Build influence and drive alignment across matrixed stakeholders.
- Inspire and support a growing team with care, thoughtfulness, and mentorship.
Requirements
- 12+ years experience with brand marketing at companies with global scale.
- 8+ years of team leadership experience, cross-functional team leadership or team management.
- Experience leading a brand turnaround, including setting the strategy and driving multi-channel consumer marketing programs.
- Experience building annual marketing plans and creating the business case for incremental investment.
- Experience utilizing consumer research and data to drive actionable insights.
- Experience managing multiple campaigns/initiatives across markets simultaneously.
- Experience leading and driving flawless integrated execution across an expansive XFN and highly matrixed organization.
- Experience influencing leadership and gaining executive and VP buy-in/advocacy.
- Bachelor's Degree.
- Tech sector experience.
- Experience in an entrepreneurial, fast-paced environment.
Nice-to-haves
- Innately curious and knowledgeable about consumers and brand building.
- Possess a growth mindset and understand how to foster a test-and-learn approach.
- Self-starter who thrives in a fast-paced, dynamic environment.
