Director, HCP Marketing - US Aesthetics

About the position

We are seeking a strategic and execution-focused Director of HCP Marketing to lead the launch of a first-in-class injectable neurotoxin. Reporting to the Head of Marketing, Toxins, this role is a rare opportunity for a seasoned marketing leader to shape the go-to-market strategy for a disruptive innovation in the fast-growing category of injectable aesthetics. You'll define how we engage healthcare professionals, develop our brand presence in clinical settings, and lead field enablement across a cross-functional commercial team. You will play a critical leadership role in shaping brand strategy, driving adoption, and ensuring a successful product launch with long-term market impact.

Responsibilities

• Develop comprehensive product launch plans, including market research plans, timelines, milestones, and budgets.
• Own the end-to-end HCP marketing strategy for launch: positioning, messaging, and promotional mix.
• Define launch objectives and ensure launch readiness for successful go-to-market launch strategies.
• Monitor and report on launch progress, including tracking of KPIs, identifying and mitigating risks.
• Collaborate with global colleagues to ensure best practices are integrated into the U.S. launch plan.
• Lead the strategic direction, design, execution, and performance measurement of HCP focused marketing strategies and tactics to achieve brand objectives for the US Aesthetics franchise.
• Oversee the brand planning process, from situational analysis through executive leadership review, ensuring effective and timely development of strategies that enable the brand's launch and growth.
• Deliver robust strategic and operational commercial plans that reflect core brand positioning, messaging, and campaigns-supporting new market/channel development, sales integration, and overall ROI analysis.
• Make informed decisions on P&L, revenue, and investment; analyze and challenge forecast assumptions, and support launch and lifecycle management plans adaptable to market needs.
• Guide test market pilots and evaluate the rollout of new programs based on data-driven findings and business priorities.
• Cultivate positive relationships within the Commercial team and with external leaders and other partners to improve brand strategy and implementation.
• Collaborate with Legal, Regulatory, and Compliance functions to ensure promotional planning and execution adhere to all guidelines and standards.
• Drive a diverse, collaborative, and agile culture within the marketing team and throughout cross-functional interfaces.
• Collaborate with external agencies to create compelling promotional tactics, ensuring compliance with regulatory guidelines and alignment with brand objectives.

Requirements

• Bachelors degree is required; advanced degree (MBA, MS) is strongly preferred.
• Minimum eight (8) years of relevant strategy and marketing experience in a highly matrixed organization.
• Pharmaceutical/medical device industry experience required. Relevant aesthetics/beauty experience highly preferred.
• Product management experience required, global marketing experience a plus.
• Product launch experience in a US marketing organization required, including developing launch positioning, tactical plans and leading cross-functional execution efforts.
• Proven experiences managing creative agencies, including developing creative briefs, timelines and budgets with little supervision.
• Excellent communication skills, including the ability to effectively present to senior leadership.
• Must be highly organized and able to perform multiple tasks simultaneously.
• Travel estimated up to 30%

Benefits

• Competitive wage with annual bonus opportunities.
• Career advancement and cross-training.
• Diversity & inclusion initiatives.