About the position
As the Director of Content Marketing, you'll report to the Senior Director of Industry Marketing, Advertising, and be responsible for shaping and sharing our advertising story. You'll play a key role in high-profile moments, using your expertise in writing and events to create compelling messaging and implement our content strategy across different mediums, including go-to-market narratives and thought leadership. We're looking for an experienced marketer with a passion for writing, a background in event programming, and a deep understanding of the advertising industry. You will be tasked with developing innovative and impactful marketing strategies to attract brands and agencies, ultimately driving business growth. This role has no direct managerial responsibilities. You will work out of our NYC headquarters 3 days per week.
Responsibilities
- Develop a comprehensive content marketing strategy across channels to generate awareness and differentiate New York Times Advertising.
- Concept and lead compelling programming for flagship industry events like Cannes and owned client engagements; identify newsroom talent, draft abstracts, and develop Q&A for senior leadership that maps back to our priorities.
- Guide the positioning and development of go-to-market narratives, aligning brand priorities with advertiser outcomes, infusing insights into powerful sales enablement.
- Collaborate with marketing, communications, product, sales, events, insights and leadership to deliver insightful and client-resonant narratives.
- Generate innovative ideas and create high-quality thought leadership materials that shape industry conversations and enhance brand visibility.
- Define success metrics, monitor competitive positioning, and analyze shifts in brand perceptions to inform strategic brand decisions.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Requirements
- Bachelor's degree in Communications, Marketing or related field
- 10+ years of experience in marketing or advertising, preferably at a high-growth company.
- Excellent written skills that match the quality of The Times
- A solutions-oriented leader who can think and act both strategically and tactically to execute projects
- Experience liaising and crafting communications with leadership
- Familiarity with New York Times Advertising
