About the position
We're looking for a leader to join our Lifecycle Marketing team as Director, Lifecycle Marketing - Global VOD to lead the vision and execution of lifecycle marketing programs that turn fans into loyal subscribers and loyal subscribers into lifelong advocates. You'll promote personalized, fan-first experiences across owned channels—email, push, in-app, SMS, MMS, WhatsApp, and content cards—powered by Braze. From converting AVOD viewers to onboarding, engagement, and winback, you'll activate the moments that matter most. You'll build and mentor a high-performing team, manage large budgets and agency partners, and collaborate across Product, Analytics, Regional Marketing, and more to deliver localized, data-driven campaigns that resonate globally.
Responsibilities
- Lead global lifecycle strategy across important stages—acquisition, onboarding, engagement, retention, and winback.
- Manage Braze-powered channel execution (email, push, SMS, WhatsApp, in-app, content cards) to curate personalized, fan-first experiences.
- Use AVOD to grow SVOD subscriptions and scale lifecycle programs that boost conversion, reduce churn, and increase.
- Define metrics and build measurement frameworks in partnership with Center for Data and Insights team.
- Build an outstanding data-driven team with clear ownership across lifecycle stages.
- Promote a test-and-learn culture focused on constant progress.
- Collaborate with regional teams to localize campaigns for LATAM, EMEA, and APAC audiences.
- Partner with MarTech, Product, Analytics, Programming, and Marketing to shape and implement fan-first growth programs.
- Present strategy and results to senior leadership and champion lifecycle as an important business driver.
Requirements
- 15+ years of experience in lifecycle, CRM, or digital marketing, with experience in direct-to-consumer digital subscription or streaming businesses.
- 8+ years of experience managing global teams and managing large budgets.
- Experience creating end-to-end strategies for customer journeys and lifecycle marketing.
- Experience with Braze or similar platforms, using advanced features for scale, efficiency, and personalization.
- Experience driving subscriber growth through AVOD or freemium models.
- Experience with team collaboration and partner understanding in globally matrixed organizations.
- Global experience managing localized campaigns across multiple regions.
- A genuine interest in anime, entertainment, or fan-focused brands to promote an authentic connection with our content and audience.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance.
- Health Saving Account HSA program.
- Health care and dependent care FSA.
- 401(k) plan, with employer match.
- Employer paid commuter benefit.
- Support program for new parents.
- Pet insurance and some of our offices are pet friendly!
