AstraZenecaposted 5 days ago
$181,503 - $272,255/Yr
Full-time • Director
Gaithersburg, MD

About the position

As the Director, Marketing Analytics, US Oncology, you will take lead of marketing analytics within the US Oncology portfolio. Your role will be pivotal in driving commercial efficiency, advancing marketing excellence, improving our inline assets and accelerating new launches. You will collaborate closely with Marketing, Omnichannel, Data Science, Market Research, Forecasting, Finance, Market Access, and Data Management teams to deliver innovative insights and optimize brand strategies and investment decisions. The Director, Marketing Analytics synthesizes complex data to derive critical insights for brand performance, strategy effectiveness, and underlying drivers to inform commercial strategic decision-making. Your expertise managing large-scale datasets and conducting sophisticated quantitative data analysis enables you to lead the design, execution, and delivery of actionable recommendations through compelling storytelling and impactful data visualization.

Responsibilities

  • Co-create the marketing analytics vision and roadmap for US Oncology and operationalize prioritized marketing analytics capabilities, including promotional mix, ROI, and other analyses.
  • Collaborate with omnichannel and brand marketing teams in defining campaign measurement criteria, assessing data requirements, and measurement feasibility.
  • Drive performance tracking for standard KPIs (e.g., impressions, clicks, open rates, NPS at the campaign level) to provide a tactical view of executional performance.
  • Develop and operationalize ROI/attribution methodologies across marketing channels (e.g., Promo Mix modeling, A/B testing, Customer Lifetime Value) to optimize investment strategies.
  • Analyze omnichannel campaign and program data to identify areas of improvement, delivering actionable insights to enhance the HCP experience and optimize channel performance.
  • Partner with GCS to internalize and scale marketing analytics capabilities, optimize vendor strategies, and mentor junior analytics team members.
  • Collaborate with Data Science and Artificial Intelligence (DSAI) teams to pull forward and automate programs.

Requirements

  • Bachelor’s degree, with a preference for a quantitative field.
  • 8+ years of experience working within the life sciences industry or at a consulting firm serving the life sciences industry.
  • 5+ years of analytics, statistics, or data science experience leading marketing analytics workstreams.
  • Deep marketing analytics experience, including omnichannel and campaign analytics, preferably including experience outside of pharma.
  • Specialized, advanced technical skills (e.g., coding proficiency in Python for marketing analytics use cases).
  • Leadership experience managing cross-functional teams and overseeing project execution.
  • Strong business acumen, including understanding of marketing data KPIs and investment optimization strategies.
  • Strong storytelling skills with the ability to translate complex technical analyses into clear, actionable business insights.

Nice-to-haves

  • Advanced quantitative or marketing analytics degree preferred.
  • 10+ years of experience working within the pharmaceutical industry, with preference for experience at large, matrixed organizations.
  • Expertise in at least one statistical/data analysis language (Python).
  • Experience working in Oncology.
  • Experience with attribution modeling, customer journey analytics, and recommender systems.
  • Project/program management expertise with demonstrated success leading complex initiatives across commercial and technical teams.

Benefits

  • 401(k) plan
  • Paid vacation and holidays
  • Paid leaves
  • Health benefits including medical, prescription drug, dental, and vision coverage
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