About the position
Case Western Reserve University's Marketing and Communications (UMC) team seeks an experienced, strategic leader to become the marketing and communications director for Weatherhead School of Management. This individual will serve as a key strategic partner and point of contact within the school, overseeing the development and execution of holistic marketing and communications plans that serve varied audiences--from prospective students through to engaged alumni and donors. Working with a high degree of independence, and in collaboration with the senior executive director of marketing and communications and dean, this individual will coordinate the resources and budget needed to service projects, track performance and adjust course based on outcomes. The director will develop and oversee meaningful campaigns to raise awareness of school successes, initiatives and events; clearly convey priorities for the school and the university; celebrate achievements among its faculty, staff and students; and keep the university and broader communities informed of significant developments across the school. This individual will oversee all projects created within the school and coordinate their implementation with partners within the school and across UMC, including communications managers, media relations representatives, enrollment marketing professionals and more. Through these activities, the director will advance efforts to help engage and inspire stakeholders at all levels within Weatherhead School of Management.
Responsibilities
- Deeply understand and intuit the client(s) needs and develop strategies to meet their objectives. Lead the development and execution of holistic, integrated marketing and communications plans that align with the school's strategic plan and priorities, and work with teams to execute on all initiatives, monitoring outcomes and adjusting tactics as needed.
- Serve as a trusted resource and advisor for Weatherhead School of Management leadership, developing strong relationships and providing strategic advice aligned to their goals based on a thorough understanding of marketing and communications best practices.
- Serve as a team leader for a cross-disciplinary team within UMC to ensure that all projects are executed on time and in alignment with their client(s) strategic objectives and brand guidelines.
- Review all work prior to delivery to the client(s), including strategic alignment and proofreading, and checking that all requirements and/or changes have been addressed.
- Develop strong familiarity with assigned client unit(s) and ability to write on behalf of leadership, including for speeches, talking points, email messages, presentations, quotes, articles and publications.
Requirements
- 8 or more years of marketing and communications experience, preferably including project management and work in higher education.
- Bachelor's degree in communications, marketing or related field required.
- Excellent verbal/written communication and editing skills.
- Demonstrate resourcefulness, sound decision making and strong problem-solving capabilities.
- Ability to translate complex topics in ways that engage, inform and inspire.
- Ability to engage and communicate effectively with a wide range of stakeholders.
- Maintain a deep understanding of marketing and communications best practices.
- Ability to think creatively and innovate in a rapidly changing environment.
- Strong leadership, interpersonal, collaboration and customer service skills.
- Outstanding planning and organizational skills.
- Proficiency in Google Suite and MS Office products.
Nice-to-haves
- Experience in developing and enforcing a strong brand identity.
- Proficiency in digital marketing strategies, including social media, SEO and content marketing.
- Familiarity with CRM software, content management systems and marketing automation tools.
- Basic understanding of graphic design and multimedia content creation.
Benefits
- Excellent healthcare
- Retirement plans
- Tuition assistance
- Paid time off
- Winter recess
