Director, Marketing & Communications

About the position

The Director of Marketing & Communications serves as PeaceHealth's expert and counsel for marketing and communications strategies for their assigned portfolio of ministries or lines of service. Develops and implements integrated, comprehensive internal and external communications strategies and marketing plans designed to support PeaceHealth's mission and business strategies. The Dir Marketing and Communications must ensure that quality and performance improvement activities meet their target conditions. The Dir Marketing and Communications is responsible to adhere to all applicable federal, state, and local laws, regulations, and standards for their areas and to be continuously ready for any survey on those regulations or standards.

Responsibilities

• Works collaboratively with other teams within the Marketing and Communications team as well as other PeaceHealth partners to define the strategic roadmap for prioritized initiatives.
• Provides proactive communications for their executives and key stakeholders in their assigned portfolio of ministries or lines of service, ensuring support of and alignment with the organization's Mission, Vision, Values and strategic objectives.
• Manages, in collaboration with the system strategic communications leader, network specific media issues and crisis communications response.
• Partners with key service line and marketing partners to identify earned media opportunities.
• Develops targeted strategies and acts upon opportunities designed to foster engagement and positive relations with PeaceHealth's key stakeholders, including caregivers, patients, physicians, board members, donors, businesses, payers and the general public.
• Identifies emerging issues, anticipates communications needs and prepares comprehensive responses to bolster PeaceHealth's reputation.
• Is an active collaborator with digital strategy team, brand and content team, and strategic communications team to enhance the reputation of the organization and advance the strategic aims of PeaceHealth.
• Supports a community relations program and strategic sponsorships, including involvement with local key business groups, events along with community collaboration, representation and involvement.
• Serves as liaison to key community organizations.
• Manages caregivers and budget to ensure the department is achieving its objectives, living PeaceHealth's values, and contributing to the organization's financial health and business success.
• Fosters collaborative team relationships among community, network and system communications colleagues.
• Exhibits a high level of emotional intelligence.
• Acts as a creative problem solver, proactive collaborator and visionary leader with a can-do attitude to inspire and achieve outcomes that align with PeaceHealth's core values.
• Performs other duties as assigned.

Requirements

• Bachelor's Degree Required: Journalism, Communications, Marketing or related field.
• Master's Degree Preferred.
• Minimum of 5 years progressively responsible experience in communications or marketing management.
• Health care experience.

Nice-to-haves

• Ability to deliver financial results for areas of accountability.
• Excellent verbal and written communication skills and experience interfacing persuasively with all levels of the organization.
• Ability to foster relationships with providers, business and public service organizations in the community.
• Ability to foster strong internal relationships, serving as representative of the leadership team.
• Excellent public speaking skills.
• Direct experience with traditional and social media, and other digital mediums.
• Proactive ability to foster a collaborative, creative work environment.
• Ability to manage multiple projects, prioritize and meet deadlines.
• Ability to manage and lead in a matrix environment and in accordance with PeaceHealth's leadership model.

Benefits

• Full medical/dental/vision coverage
• 403b retirement plan employer base and matching contributions
• Paid time off
• Employer-paid life and disability insurance with additional buyup coverage options
• Tuition and continuing education reimbursement
• Wellness benefits
• Expanded EAP and mental health program