About the position
The Director of Marketing, Hub North is responsible for leading Tommy Hilfiger and Calvin Klein Omni-Channel Brand Marketing. The Director of Marketing is ultimately accountable for the inspiration and connection to the consumer whilst delivering commercial returns elevating brand equity. This a true visionary, strategic and people leadership role and sits as part of the Hub North Leadership team. This role reports directly into the Managing Director of Hub North and dotted lines closely with the Chief Marketing Officer brand leads along with the European & Global headquarters.
Responsibilities
- Adapt global & EMEA brand strategy and craft the long-term Hub North Marketing vision and strategy for both CK and TH.
- Work closely with the EMEA Marketing teams to adjust Hub strategies to reflect local customer behavior and Hub-wide trends for specific countries within Hub North.
- Partner with Hub North Leadership and EMEA peers to provide marketing, consumer and digital strategic input to support strategic implementation and success measures.
- Ensure local marketing roll-out: plan activations for O&O retail, wholesale, and pure player within the framework provided.
- Role model the PVH Leadership Behaviours along with inclusive and adaptive leadership and lead full multi-functional Marketing team.
- Invest into others by understanding their capability, performance and potential, ensuring each Associate has a clear development plan.
- Ensure alignment cross-functionally within the Hub, other European and Global teams, creating synergies and partnership.
- Connect with the Hub North Business Strategy team to identify new opportunities and create new marketing plans.
- Own the marketing budget and results, creating and leading marketing budget plans that drive commercial success.
- Exercise full leadership authority to run the Marketing function, including performance reviews, pay decisions, recruitment, and other personnel actions.
- Be a strong business partner with Wholesale and Retail to execute local marketing plans and input into the GTM process.
- Act as a brand guardian for Tommy Hilfiger and Calvin Klein within the Hub, ensuring consistency in brand representation.
Requirements
- Established and broad Marketing leader with experience in highly commercial and fast-paced consumer-led organizations.
- Experience through the entire consumer journey.
- Established people leader, leading complex and diverse matrixed teams across multiple locations.
- Politically savvy with the ability to influence senior stakeholders across cultures.
- Ability to think big and drive the function and Hub North strategy forward.
- Courageous in taking on the unknown and using insight and data to make informed decisions.
- Collaborative mindset, working with a cross-section of stakeholders.
- Intentional in actions and communications.
- Ability to adapt fast with change and take ownership of high impact initiatives.
- Customer-centric decision-making approach.
- Curious mindset, questioning and learning every day.
Nice-to-haves
- In-depth knowledge of the current competitive marketplace.
- Broad understanding beyond Marketing, including commercials, financial success, people, and product.
