Director, Marketing Strategist - The Orchard (Nashville)

About the position

We are seeking an experienced, innovative, and strategic Marketing Director to join our Nashville team. You will lead best-in-class marketing initiatives for high-profile artist and label partners, owning end-to-end strategy development and execution across campaigns, data initiatives, and audience engagement efforts. You’ll serve as a trusted advisor to artists, managers, and labels, using data-driven insights, creative acumen, and global market intelligence to drive measurable impact. You will manage cross-functional partnerships and help shape the future of marketing innovation within The Orchard’s global ecosystem.

Responsibilities

• Lead the development and execution of integrated marketing strategies for priority artists and releases across multiple territories and genres.
• Own campaign planning, rollout strategy, campaign execution & measurement - ensuring alignment with audience, platform, market trends and company and client KPI’s.
• Act as the senior marketing point of contact for assigned label and artist partners.
• Provide strategic counsel and build deep relationships with managers, artists, and internal stakeholders to identify growth opportunities and drive long-term value.
• Oversee the conceptualization and execution of unique, culturally resonant campaigns.
• Drive innovation across content, e-commerce, digital strategy, fan engagement within 3rd party communities and owned 1st party data.
• Translate campaign data and audience insights into actionable strategy.
• Monitor performance across platforms, identify key trends, and optimize ongoing and future efforts accordingly.
• Present key results, learnings, and recommendations to senior stakeholders and partners.
• Work closely with team Relationship Team leads, Paid Media, Creative, D2C, Product, CRM, Premium Video, Audience Development teams to ensure campaign execution is timely and impactful.
• Partner with internal teams to leverage proprietary tools, fan data, and creative assets to drive audience growth and demand generation.
• Stay ahead of emerging marketing trends, platforms, and fan behaviors and integrate new approaches into campaign strategy.
• Seek out and develop new opportunities for fan data acquisition, platform innovation, and monetization.
• Contribute to a culture of collaboration, accountability, and creative excellence.

Requirements

• 10+ years of experience in music marketing, brand strategy, or entertainment/media.
• Strong track record of managing high-impact campaigns and working within cross-functional teams.
• Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, 1st party data and fan engagement channels.
• A strategic thinker and creative problem-solver who thrives in a fast-paced, evolving environment.
• Proficient in audience development with a focus on 1st party data like email and SMS, content strategy, performance analysis, and CRM tactics.
• Strong communicator, capable of influencing and inspiring both internal stakeholders and external partners.
• Insightful and globally minded with an understanding of cultural nuances across markets.
• Passionate about music, pop culture, and fan behavior.

Benefits

• Inclusive, collaborative and global community.
• Modern office environment designed to foster productivity, creativity, and teamwork.
• Opportunities to connect with valuable resources for equity and progressive action.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching.
• Voluntary benefits like company-paid identity theft protection, mental health resources, fertility coverage, and fully paid leave for childbirth or bonding.
• Investment in professional growth and development.
• Time off for a winter recess.