About the position
Join AT&T's Marketing & Growth Organization, the powerhouse generating enduring customer-driven growth, and become a pivotal part of the journey to redefine the future of marketing at AT&T. We are on the lookout for an exceptional individual who embodies a profound understanding of the marketing discipline from end to end and has a proven track record in spearheading successful change management programs and communications. This is an opportunity to stand at the forefront of marketing innovation, developing the enablers of customer-centric marketing that connects people to greater possibility. Overall Purpose: Oversee the design, development, and implementation of launch strategies and marketing programs to effectively position products and services within the AT&T portfolio, drive customer engagement, and support sales growth.
Responsibilities
- Lead the creation and implementation of comprehensive marketing strategies to effectively position products in the market, drive customer engagement, and support sales growth.
- Supervise market research activities to understand customer needs, market trends, and competitive landscape.
- Oversee the development and management of marketing collateral, including brochures, product datasheets, case studies, whitepapers, and website content.
- Direct the design and execution of go-to-market strategies for product launches, including launch planning, coordination, and execution.
- Track and analyze the performance of marketing campaigns and product launches using key performance indicators (KPIs) and metrics.
Requirements
- Bachelor’s degree (BS/BA) desired.
- MBA with Marketing, Strategy or Similar Major Preferred.
- 10+ years of related experience.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
