About the position
The Director, Marketing Transformation will oversee the systems and process transformation for marketing at Crunchyroll. This role involves developing and implementing the Marketing Media Asset Management (MAM) system and optimizing all related systems and processes to streamline work and scale output efficiently. Key responsibilities include developing and implementing marketing systems, leading the creation and deployment of a comprehensive Marketing MAM system, designing and optimizing marketing processes to enhance efficiency and scalability, and ensuring alignment of marketing systems with the overall digital supply chain effort. The role also involves analyzing current marketing processes to identify areas for improvement, developing strategies to streamline workflows, and implementing process changes while monitoring their effectiveness. The Director will work closely with Marketing Ops, ET, Product, and other departments to integrate marketing systems with existing platforms, collaborating with stakeholders to ensure marketing systems meet the needs of various teams. Utilizing data analytics to inform marketing strategies and decisions is crucial, as well as developing metrics to assess the performance of marketing systems and processes. Additionally, the role includes facilitating change management initiatives to ensure smooth adoption of new systems and processes, conducting training sessions, and providing ongoing support to marketing teams. This role adopts a hybrid work schedule with two days a week from our office in Los Angeles.
Responsibilities
- Develop and implement marketing systems, leading the creation and deployment of a comprehensive Marketing MAM system.
- Design and optimize marketing processes to enhance efficiency and scalability.
- Ensure alignment of marketing systems with overall digital supply chain effort.
- Analyze current marketing processes and identify areas for improvement.
- Develop strategies to streamline workflows and improve productivity.
- Implement process changes and monitor their effectiveness.
- Work closely with Marketing Ops, ET, Product, and other departments to integrate marketing systems with existing platforms.
- Collaborate with stakeholders to ensure marketing systems meet the needs of various teams.
- Utilize data analytics to inform marketing strategies and decisions.
- Develop metrics to assess the performance of marketing systems and processes.
- Facilitate change management initiatives to ensure smooth adoption of new systems and processes.
- Conduct training sessions and provide ongoing support to marketing teams.
Requirements
- 12+ years of proven experience in marketing systems transformation and process optimization, with a preference for international marketing ops experience in large scale organizations.
- Strong understanding of media asset management systems and marketing technologies, focused on streamlining pipelines and delivering localized content globally.
- Excellent project management skills with a track record of successful project delivery.
- Strong analytical and problem-solving skills.
- Ability to collaborate effectively with cross-functional teams.
- Excellent communication and interpersonal skills.
Benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies allowing you to take the time you need to be your whole self.
- Generous medical, dental, vision, STD, LTD, and life insurance.
- Health Saving Account HSA program.
- Health care and dependent care FSA.
- 401(k) plan, with employer match.
- Employer paid commuter benefit.
- Support program for new parents.
- Pet insurance and some of our offices are pet friendly!
