About the position
Grow your career with the industry leader in behavioral health - Proud Moments ABA. We're looking for a passionate and purpose-driven Director, Marketing (remote role) to join our team! At our core, we believe in providing the gold standard of care for children diagnosed with autism. As the leader of our marketing and communications strategy, you'll have the opportunity to craft and elevate our brand, ensuring that our message reaches those who need us most. From creating compelling marketing plans to shaping our presence across all media platforms, your work will not only tell our story but also help more families access life-changing services. Proud Moments ABA is a behavioral health organization, providing the gold standard of Applied Behavior Analysis (ABA) services for children on the autism spectrum from birth to age 21. Proud Moments is a haven of knowledge and expertise for parents of children diagnosed on the autism spectrum. We offer expert treatment, innovative techniques, and compassionate, child-centered care.
Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand positioning, client intake, and retention.
- Oversee brand consistency across all channels, ensuring alignment with the company's mission and values.
- Craft compelling messaging that resonates with families, caregivers, and healthcare providers.
- Manage digital marketing (SEO, PPC, social media, website content) and traditional marketing (print, events, community outreach).
- Analyze industry trends, client demographics, and competitor strategies to identify growth opportunities.
- Develop relationships with media, healthcare organizations, and community partners to enhance visibility.
- Oversee the marketing budget, ensuring cost-effective strategies that maximize ROI.
- Directly manage, mentor, and provide guidance to the Marketing Content & Digital Coordinator.
Requirements
- Bachelor's degree in Marketing, Business, Communications or a related field; Master's preferred.
- 3 to 5 years' experience in marketing and communications, preferably for a healthcare services company.
- Proven experience in leading and managing a marketing team, including content creation, digital marketing, and team development.
- Experience in digital marketing, content strategy, and brand development.
- Excellent communication, leadership, and project management skills, with the ability to manage multiple priorities and deadlines.
- Proficiency in marketing analytics, CRM platforms, and digital advertising tools (Google Ads, Meta Ads, Sprout Social, Canva, Adobe Creative Suite, Birdeye, LeadSquared).
Benefits
- Competitive pay commensurate with your education, experience, and location.
- Meaningful work-life balance with flexible working schedules.
- Generous paid time off.
- Advancement opportunities as Proud Moments ABA expands.
- Comprehensive benefits package, including: Medical, dental and vision coverage, 401K retirement savings program, Employee Assistance Programs.
