About the position
Working at Real Chemistry and in the healthcare industry isn't just a job for us. We got into this field for different reasons, but we all stay for the same reason - to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas. Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration-we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare-all with the intent to transform healthcare from what it is to what it should be. But we can't do it alone - you in? We are seeking a Director, Measurement to join our Integrated Intelligence team. The Director is responsible for the measurement of marketing activities, leading a team to generate meaningful insights through data analysis and tell a compelling story. You will lead accounts from an analytics and measurement perspective, driving the setup and development of measurement strategies in partnership with account and activation teams, and leading a team for the execution of ongoing analytics work. Your team will run standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing insights from the data to guide strategic client activation recommendations. Integrated Intelligence (or I2) is a practice that sits within Real Chemistry's Analytics & Insights capability area. Our name is a nod to the innovative work we do beyond just data analysis. We integrate across data sources, functions, methodologies, and technology, and we're providing intelligence because our data leads to insights and our insights lead to action. And when you put those two things together, we are exponentially better at helping our clients make critical business decisions. This is a hybrid role, based in any of our US offices-including New York City, Boston, Chicago, Carmel, or San Francisco-or remotely within the US, depending on team and business needs.
Responsibilities
- Develop holistic measurement strategies, translating business objectives into measurable goals and KPIs, with solutions on how to evaluate the healthcare marketing experience.
- Lead reporting and analysis of program performance with a team of junior analysts to uncover actionable insights and create an easy to understand story on performance and optimizations for clients.
- Manage client relationships and oversee the day-to-day management of client work. Partner with cross-functional teams to develop and implement the strategic vision for measurement to address client needs.
- Manage a team, including building technical and soft skills as well as day-to-day administrative management duties.
- Present findings in a professional manner to internal and external audiences.
Requirements
- Outstanding digital marketing knowledge, with an understanding of integrated digital campaign strategy including paid media planning and buying (inclusive of display, search, and social media), as well as martech ecosystems and CRM analytics.
- Strong analytical and problem-solving skills with ability to think creatively and strategically to assess business results from healthcare marketing and communication tactics. Ability to translate complex data and analysis along with business context to develop insights and actionable recommendations. Expertise in creating a cohesive narrative of program performance.
- Proven capability in leading programs with demonstrable measurement outcomes and business ROI.
- Expert knowledge of digital media and martech data sets including: SA360, GCM, and Meta; DSPs including DV360, TTD, and Pulsepoint; Web Analytics platforms including GA4 and Adobe Enterprise Manager.
- Familiarity with healthcare marketing and health specific datasets such as claims, specialty pharmacy, physician-level data (NPI), and/or Veeva (strongly preferred).
- Experience in data management platforms (e.g, Databricks) and business intelligence platforms (e.g., Tableau or PowerBI). Ability to write SQL data queries nice to have.
- Strong communication, presentation and inter-personal skills that enable you to work directly with clients and cross-functional teams, anticipating and addressing stakeholder needs in a credible way.
Benefits
- Comprehensive benefit program and perks, including options for medical, dental, and vision plans.
- Generous 401k match.
- Flexible PTO.
- Student loan debt contributions.
- Mental wellness coaching and support.
- Access to more than 13,000 online classes with LinkedIn Learning.
- Access to enhanced fertility support.
- Bright Horizons family support programs.
- Expanded paid leave for new parents including personalized coaching support through Your 4th Trimester.
